Mike McDonald of WebProNews spoke with Jim Sterne of Target Marketing at SMX West in Santa Clara. Sterne has written 8 books on Internet marketing and the latest is about Web metrics. Sterne is the producer of the annual eMetrics Marketing Optimization Summit www.emetrics.org and he also serves as one of the founders and chairman of the Web Analytics Association. Take a look at his full interview, only on WebProNews.

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