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Is content really that important? While most of us know the answer to that question, Heather Lloyd-Martin, the President and CEO of SuccessWorks, reiterates the importance of good content while talking to Mike McDonald at SES New York. Heather explains the business case for SEO content development and why companies need to understand it. Catch all the details in the full interview on WebProNews. Keep watching WebProNews for more videos from SES New York 2008.
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Nicely done by Heather. Content development gets little respect from clients however they’re shown how it builds overall traffic and supports rankings for the main targeted keywords, they are comfortable with it. Selling content development is tough since marketing managers find it hard to connect content with rankings on popular keyword phrases. The belief is that Google is more interested in inbound links. Although Google has raised the damping factor on internal links, your site’s content and linking is a critical part of the algorithm. Leaving traffic out there for someone else is like leaving money on the table. As Heather suggests, your copy can build rankings, traffic and conversions. It should be done by a good SEO content developer however. It’s not about saving money, it’s about generating quality traffic and sales revenue. Giving this and other key SEO tasks to some inside the company just to save some dollars doesn’t make sense for a company that could earn millions.
Yeah its true and i accept the content relevancy and how it helps.
Reliable, Relevant and to the subject content is necessary to get reach ur customers rather than pushing content too much ahead.
From my concern we must feed content to the users rather than search engines
as we need human’s than machines.