Filed under Small Business Marketing Unleashed 2008
While in Texas at Small Business Marketing Unleashed, WebProNews Reporter Abby Prince and Sage Lewis, the Founder and President of SageRock.com, sat down and had an interesting chat about communities. Sage has a great big personality and is not ashamed to hide it. He encourages others to find their niche as he did whether it be video, podcasting, blogging, etc., and explains the powerful effects that it will have on their business. Check out the full interview, right here on WebProNews. Keep watching for more video coverage from Small Business Marketing Unleashed.
Tags: Abby Prince, Blogs, Community, Marketing, podcasting, Sage Lewis, SageRock, Small Business Marketing Unleashed, video
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April 29th, 2008 at 5:41 pm
Sage Lewis makes several keen observations in his interview with Small Business Marketing Unleashed and reporter Abby Lewis. While still seen as “cutting edge” by some, many companies are already exploiting video podcasting in their communications mix. I say “communications” rather than advertising or marketing mix because of the applications that podcasting supports far beyond the bounds that many believe exist. Indeed, as a business video producer, I have seen companies using video podcasts to reach employees, partners, vendors, and certain select customers in applications where they didn’t want a mass broadcast. The ability to precisely target their podcasts is an invaluable feature that assures security yet provides timely and compelling content. The other, more talked about uses for podcasting are valid as well. Again, my company is seeing growth in all sectors for on-line streaming and podcasted video content.
Still, many companies are holding back. Some simply don’t understand the technology nor have they seen podcasting use in their competitive playing field. We try to explain the technology is essentially transparent and that their competitors may very well be podcasting but certainly not to them! Again, traditional advertising is open kimono — you get to see what your competitor is doing all the time. Podcasting can be far more discrete. Why let your competition know what you’re up to when it’s not necessary.
For our clients who “get it”, and we believe everyone sooner or later will get it, they are using video successfully and discovering more and more ways to take advantage of video and especially video podcasting for building community, engaging with their market, and strengthening their brand for an ROI like no other medium or program. I can totally understand Mr. Lewis’s enthusiasm and excitement.
Dave Burckhard
National Podcasting System
http://www.nationalpod.com
April 29th, 2008 at 11:24 pm
Great info.
April 30th, 2008 at 2:08 pm
Hi, I´ve installed Your video on my sites. What would You improve on my sites? Please pick up my mistakes espacielly by using Your language!
Thank You very much. Heinz Eckert
April 30th, 2008 at 3:43 pm
The embed code can be found by clicking the ‘Add this video to your site’ just above the comments.
May 29th, 2008 at 11:55 am
Thank you so much, how inspiring. I agree, take action, get it done, then let your community tell you what they want/don’t want in the community site. User generated content is good stuff!
Sandy Rowley
megastarmedia.com
June 22nd, 2008 at 12:19 pm
Everyone can be an Internet Entrepreneur, with the right product for the right niche and the right marketing methods.The video has a lot of interesting information which is really useful for every webpreneur.