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Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising.
For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots on Rocketboom. While that may be the new going rate, Baron said that he’d knock off $20,000 if he liked the ad and it matched his audience.
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Thank you for posting Andrew’s talk. He covers a lot of ground.
Andrew, thank you for your time on how we can be our own little small Vblog site. Geoffrey
want info on podcast
This piece was very helpful. Thank you.