Rocketboom Your Podcast
Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising.
For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots on Rocketboom. While that may be the new going rate, Baron said that he’d knock off $20,000 if he liked the ad and it matched his audience.
Tags: Andrew Baron, Podcast Expo, podcasting, Rocketboom
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October 6th, 2006 at 11:16 pm
Sandy Says:
This piece was very helpful. Thank you.
October 7th, 2006 at 9:17 am
cattamanchi Says:
want info on podcast
October 8th, 2006 at 12:21 am
Abogado Says:
Andrew, thank you for your time on how we can be our own little small Vblog site. Geoffrey
October 11th, 2006 at 7:06 pm
connie Says:
Thank you for posting Andrew’s talk. He covers a lot of ground.