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ESPN’s Michael Bucklin talks a big game about ESPN’s latest collaboration with Electronic Arts at the Digital Life expo in New York. Rabid sports can expect increased integration between TV and Web content, and other cross-promotional strategies.
Bucklin said that the most recent incarnation of the EA Madden football game sold better than a lot of [...] Tags: DigitalLife Expo, EA Sports, Electronic Arts, ESPN, Michael Bucklin-
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