Michael Ferguson has a bit to share on the benefits Ask.com offers for your business. Demands have far exceeded vanilla feature sets and dry, just-the-facts search results. See a demonstration of Ask.com’s vivid functions such as search expansion, maps & other key information, zoom and “binoculars.” Rather than utilizing the right column to display advertisements, Ask sports “zoom” which contains relative information about your searches. Use it to conduct searches that you may not have thought of without Ask’s help. Use the binocular icon with some searches to view a thumbnail of the site’s content, saving valuable time in parsing results.

Are you using Google’s AdWords? If so, you’re already a part of Ask.com’s advertising program. Michael fills us in on how to further integrate your business with Ask, employing other programs such as syndication, used by Major League Baseball, Motley Fool, Cnet and others.

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