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Archive for October, 2006
The Big Game On ESPN
ESPN’s Michael Bucklin talks a big game about ESPN’s latest collaboration with Electronic Arts at the Digital Life expo in New York. Rabid sports can expect increased integration between TV and Web content, and other cross-promotional strategies.
Bucklin said that the most recent incarnation of the EA Madden football game sold better than a lot of [...]
Blinkx Grabs Deal With Microsoft
Unique in their field, video search engine Blinkx has had a history with big players such as YouTube, Fox, Lycos and BBC News. Unlike others, Blinkx indexes the actual content of media (through speech recognition) rather than relying on tagging. This removes issues plaguing media searches since their inception: chief among those, human error. It’s [...]
Windows Vista Features Revealed
VP of Marketing for Microsoft, Mike Sievert, helped kick off DigitalLife’s Expo by highlighting features from its forthcoming Windows upgrade, Vista. Set to include heightened security, parental controls, improved gaming integration and search. Vista also sports a snazzy new interface, making it much more user friendly. Look forward to tighter integration with consumer electronics, says [...]
A Word With Kiptronic’s CEO
One of the neat things about attending something like the Podcast and Portable Media Expo, is that you get to talk to people on the cutting edge of the next incarnation of the Web. In this video, we speak with Jonathan Cobb, CEO and founder of Kiptronic, a company that pairs up podcasters with sponsors.
Kiptronic [...]
Soccergirl’s Success Story
Self described as “the first naked podcaster” Soccergirl attracts a crowd of around 50,000 listeners to her program, which is a part of Adam Curry’s Podshow network. In addition to the typical difficulties in establishing an online business, Soccergirl overcame other adversities like controversy over her signature breast flashing.
In a recent chat with WebProNews, she [...]
IODA’s Corey Denis On Indie Music Distribution
I really liked the theme of the underdog creative triumphing over corporate formulaic arts at the Expo (translation: people with real talent get exposure too). In this video Corey Denis, Promonet Community Manager for IODA(Independent Online Distribution Alliance), talks about what her company is doing for independent musicians.
IODA teamed up with Liberated Syndication and Kiptronic [...]
MagneticTime Takes On Info Overload
Shane McAllister, Business Development Manager for MagneticTime, talks about his company’s services at the Podcast and Portable Media Expo. MagneticTime has a pretty unique service that allows people to upload text documents from Word or email, and have them transferred to mp3 files.
The idea behind this is that people are increasingly overwhelmed by information and [...]
Rocketboom Your Podcast
Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising.
For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots [...]
Distracting Joanne Colan
You know how you can put something next to a quarter and take a picture of it to understand the size of that something? Well, sitting next to Rocketboom’s Joanne Colan sort of gives that effect. She’s tiny!
In this clip, Joanne talks about how she ended up at Rocketboom, what life on the Internet is [...]
Liberated Syndication Makes A Pit Stop
These guys were a lot of fun - freewheeling, excited, young, and irreverent. Dressed as a NASCAR pit crew (which is a great way to grab the attention of two guys running around with a camera) Dave Mansueto and Matt Hoopes wanted to emphasize that they worked for their clients to get them on the [...]