Rocketboom Your Podcast ()

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Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising.

For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots on Rocketboom. While that may be the new going rate, Baron said that he’d knock off $20,000 if he liked the ad and it matched his audience.

Posted in: Podcast and Portable Media Expo 2006
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