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Archive for November, 2006
Catching The Buzz at PubCon
As I’ve progressed toward the age of thirty, I’ve looked back and found that the once-rampant practice of the drinking game has become somewhat of a lost art form. It’s very rare anymore to see inebriation enthusiasts huddled around a giant bottle of Maker’s Mark, shot glasses in hand and ready to drink whenever John [...]
A Deeper Look Into Yahoo! Panama
At this year’s Las Vegas PubCon, Yahoo! fully unveiled its new “Panama” search marketing platform. Mona Elesseily of Page Zero Media stopped by to chat with Mike McDonald of WebProNews about Panama and what changes and additions advertisers can expect from the new software. Mona is one of the preeminent authorities on the Yahoo! [...]
Neil Patel Fills In the Missing Links
Neil Patel is the CTO of Advantage Consulting Services, a search engine marketing firm that specializes in web strategy consulting, online marketing, search engine marketing, buzz/viral marketing, social media optimization, and other SEM techniques. Neil is also a conference circuit regular, attending several PubCon and Search Engine Strategies shows a year. Neil sat down with [...]
Survival of the SEM Fittest
Whether by the slow, methodical process of erosion, or the force of an epic tidal wave destroying everything in its wake, change is an inevitable fact of nature. Search engine marketing is no exception, operating in a constant state of flux and progression.
Gatherings such as PubCon are a prime opportunity to get wind of new [...]
What Can Conferences Do For You?
Metrics, Analytics, Social Media, SEO, SEM – for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...]
Gordon Hotchkiss on the State of the Search Market
Founded in 2002, SEMPO is a non-profit organization focused on providing education, generating market research, and promoting a greater understanding of the search industry and how it relates to the realm of marketing. Gordon Hotchkiss, President/CEO of Enquiro Search Solutions and SEMPO Chairperson, stopped by to talk with WebProNews at PubCon about the organization’s current [...]
PubCon: Greg Jarboe Proposes Blogging Experiment
Greg Jarboe. President and co-founder of SEO-PR, has years of experience when it comes to writing optimized press releases for news search engines, as well as managing PR for tech and web companies across the United States. Greg took out time to talk with Mike McDonald of WebProNews at PubCon, filling us in on an [...]
PubCon: Todd Malicoat Talks Social Media
Todd Malicoat is an independent marketing consultant, focusing on SEO and Internet marketing since 2001. He is also a moderator of the Professional Webmaster Business Issues forum at WebmasterWorld. While in Las Vegas at PubCon, Todd got together with Mike McDonald of WebProNews to talk a little SEO, specifically focusing on the impact of social [...]
PubCon: Discussing Panama & Google Quality Score
From his co-founding of Did-it.com in 1996 through his election to chairmanship of SEMPO (Search Engine Marketing Professional Organization) in 2005, Kevin Lee has garnered years of knowledge, experience, and insight into the field of search engine marketing. Kevin stopped by to chat with Mike McDonald of WebProNews at PubCon, and shared some of his [...]
PubCon: The Significance of Metrics & Analytics
There are multiple methods for capturing data about your company’s website, but interpreting that data and subsequently implementing the results into a feasible business/marketing strategy can present quite a challenge. Michael Stebbins, VP of Marketing for ClickTracks, talks with Mike McDonald of WebProNews at PubCon about the significance of metrics and analytics in pushing onward [...]