Filed under What’s Working Now Conference 2006
These days, search engine optimization is almost as vital to online business as the internet itself. If a consumer in need of widgets, searching for “widgets” using Google, Yahoo!, MSN, Ask, etc. fails to notice your site, “Widget Emporium” within the search results, it’s safe to say that you’ve lost a sale… most likely to a competitor. It’s a science, really, tweaking your site for search engine optimization and (as such) there are SEO “scientists.” We recently had the pleasure of speaking with Mike Murray of FathomSEO whom has been in the business of maximizing online presence since 1997. Of course, Murray is keen on the newest methods in SEO and isn’t shy about sharing knowledge.
Siding on the debate over links vs. content to optimize search engine appearance, Murray explains his stance as, “It’s not content, content, content… it’s links, links, links. Work those keywords into your link structure… be strategic about which words you’re getting in your link structure…”
Tags: FathomSEO, Mike Murray, Search Engine Optimization, SEO
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November 6th, 2006 at 6:56 pm
Sure links are important and having the right links internally is a no-brainer, but I have never understood the stance when people say:
“It’s not content, content, content… it’s links, links, links. Work those keywords into your link structure… be strategic about which words you’re getting in your link structure…â€
Well this is just like the chicken before the egg scenario. Why would some one link to a website without content? It makes no sense. It is about content, it always has been and it always will be. Links have to be secondary.
I do agree with Google links are counted heavier, but your not going to get any links without solid content.
November 6th, 2006 at 9:50 pm
Great viedo.
WPW’s kgun
November 7th, 2006 at 2:21 am
[...] The Science of <b>SEO</b> [...]
November 7th, 2006 at 2:21 am
[...] The Science of <b>SEO</b> [...]
November 7th, 2006 at 3:38 am
This interview certainly gives some good information and it also shows that SEO is not an exact science. We can never pinpoint exactly what the next move of any search engine is and that is what makes SEO so exciting.
November 7th, 2006 at 11:06 am
Hi Chris, great stuff mate ,
Shared Ownership
My latest keyword LOL
November 7th, 2006 at 3:36 pm
Lot’s of good information here. Great video.
November 7th, 2006 at 3:40 pm
Good interview!
Lots of good info. Not quite sure I agree with links-links-links part, but thats debatable.
November 8th, 2006 at 3:34 am
[...] tweaking your site for search engine optimization and … You can leave a response, or trackback from your ownsite. [...]
November 8th, 2006 at 2:13 pm
Hi
Please let me know how can I download video available on this site, if this possible.
November 9th, 2006 at 6:56 pm
Thanks for the good info here - esp. the thoughts on linking vs. content.
November 10th, 2006 at 3:50 pm
Very cool to have videos like this. I do not agree with the links vs. content statement though… but this is cool nonetheless.
November 15th, 2006 at 12:31 am
Thank for good interview!
November 17th, 2006 at 12:38 pm
I would say that is a balance, we need good content and we need links, they are complementary. Each webmaster has to do it’s own test to see what works better for the website, having in mind both concepts.
Excellent video, thanks.
November 25th, 2006 at 9:41 pm
[...] Search Engine Watch and Danny Sullivan have been synonymous in the minds of search professionals for several years. After November 30th, Sullivan will no longer post to the SEW blog. WebProNews asked a group of well-known search industry pros for their thoughts on the day after Sullivan files his last blog entry under the SEW brand. Gary Price chimed back very quickly when I asked him about Danny Sullivan. Price called the highly-regarded search maven “the real deal, a true professional, very intelligent, and a very good person to work for.” It’s a sentiment we’ve seen echoed in a multitude of places. [...]
November 29th, 2006 at 8:51 am
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?
December 6th, 2006 at 9:15 am
[...] The Science of SEOWebProNews, KY - Nov 6, 2006… It’s a science, really, tweaking your site for search engine optimization and (as such) there are SEO scientists. We recently had the pleasure of [...]
December 12th, 2006 at 8:45 pm
jonny193
December 18th, 2006 at 2:57 am
Lots of good information here. We can never pinpoint exactly what the next move of any search engine is and that is what makes SEO so exciting.
February 6th, 2007 at 7:04 pm
Hi very good sayt…
August 13th, 2007 at 9:46 am
Online morning is development of internet and security by webmasters,web developers from India and World for hard security of online information.
November 15th, 2007 at 5:10 pm
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