iEntry 10th Anniversary
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Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM and Google’s move toward becoming a comprehensive social media portal and also offered further insight on his specific objectives when attending events such as PubCon.
Matt also reminisces about the evolution of SEM in recent years, noting that the emphasis has shifted from traditional marketing approaches and has gravitated toward a more social and contextual medium. As this trend continues, the less desirable techniques of affiliate spam and paid links are going by the wayside, while marketers with the best and most original ideas are seeing higher conversion rates as a result of their search engine marketing campaigns.
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So the witchfinder general is sending his henchman to Europe!
Maybe he should try India or Australia!
http://www.the-system.org/2009/08/seo-whose-best-watch-out-europe-yanks.html
Very informative, don’t forget to spend time with the wife.
I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.
No follow is now the norm, what next we ask.
The information gets more reliable when such things are said by Matt in an interview.
[...] I did with Matt Cutts from Google at PubCon in Las Vegasread more | digg [...]
[...] I don’t really get it. How can someone as intelligent as Matt Cutts publicly use a word like “scum” to describe the people that make his job necessary? Especially when many aspects of the so-called “evil” side of SEO are not unethical in any way, shape, or form. Take cloaking for example. If a webmaster cloaks pages to deliver optimized content to Google and different content to users, how is that evil? I mean seriously. It’s Google’s problem, not the webmasters. Go ahead penalize all you want Matt but watch what you say! What I do is my business and what you do is yours. Don’t label me for outsmarting your precious algorithms. [...]
Well my competition in the shaved door handle market doesnt seem to have any problem ranking and paying thousands every month for links and such. Guess he is just smarter then google. Maybe he is better at spamming blogs. Which since everyone knows blogs are getting used alot for spam whats with “oh how great social bookmarking is”? The potential for spam there is huge. well the potential is alot higher then currently being used.. but it will.
I am talking about 99% of the spam that comes from there and who gives a rip about half the queries? If nearly half the spam we get comes from there then most of those queries are probably linked to spam or some fraud attempt. I run a business online and I see it allll the time. Even people in the US know that if you want to spam you have to do it from over there and by spam I mean crappy websites email and fraud attempts. There are consequences if you do it over here but over there anything goes.
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I am an absolute novice, I set up my website about 5 months ago, these last few months have been a real learning curve. Finding helpful information is time-consuming and difficult.
Your website and articles have been so informative and helpful.
Thank you.
top information! great tips given
cheers!
I always look for some nice information like this. It gets more reliable when such things are said by Matt in an interview.
I wish Matt could promote my websites for me. Super interveiw!
Great interview with Matt. Very impressive information!
[...] 6th, 2007» Filed under adsense, blogging, marketing, advertising, search, payperpost» 3 comments I was just over at tech crunch reading some of the broohah about some deal that fell throughregarding performancing and payperpost and was kinda surpised at the level of snorting and derision being applied there. There is this guy named Ted, who like most people trying to get things off of the floor in life has managed to obtain $3 million dollars in funding for an idea, which he feels might just fly. So far he has managed to stir up a bit of controversy, with various high profile people like Matt Cutts coming out against the idea in general. [...]
[...] Update: I was asked where Matt states that “paid” post require the nofollow tag, listen here. [...]
What’s the point in paying for a link and then using “no follow”?
Thanks for the video with Matt Cutts. Wish it was easy to feed over a dsl connect. I run http://www.loffreno.com and google has been good to us. Thanks, Chris
good interview and some great question’s asked THANK U web pro news… Keep up the good work
Wade @ http://bigddirectory.com
[...] A pain for matt cutts and his team: Search engine consider each link to be a recommendation (a vote) and may value a Blog over other sites due to some factors (Some say that Blog === “Better listing in Google” ). If you are paid to write then it is more or less like buying links which according to Google is not a good practice without a no-follow tag (Google rule book ref Articles 6a and 9b). You can add a nofollow but I am not sure whether this is in accord with their policy. It is a pain as Matt also knows that it won’t be an easy task to catch the paid ones. I am less worried about Google and Matt as they work on a “smoke and mirror” policies. Google will have a problem in catching you if you are selective about the posts (also try and keep paid vs genuine post ratio low). [...]
[...] At the end of the day, paid links without nofollow are still paid links without nofollow, and we all know how Matt feels about paid links without nofollow. Come to think of it, maybe that’s the reason why Adam Lasnik wasn’t talking much
[...]
Hi Matt, your videao make sense. Hopefully we can see and hear more from you.
Regards, John Bertrand JNB Web Promotion
http://www.jnbwebpromotion.com/
http://www.jnbwebpromotion.nl/
[...] I catch a video from WebProNews’ interview with Matt Cutts at the recent Pubcon, Las Vegas at http://videos.webpronews.com/. [...]
Matt makes a great point of befriending Googlers Vanessa & Adam. These are Matt’s right hand wo/men and they are great contacts.
Also, someday Cutts may move on and one of these 2 could become the face of Google at conferences. Its good for them to know who you are!
[...] Latest update: While talking to Mike McDonald during PubCon: An Exclusive Interveiw, Matt Cutts has indicated that participating in ReviewMe or PayPerPost programs and writing paid reviews may affect search engine rankings of participating blogs. Though, such links are good to generate traffic and word of mouth advertising. [...]
[...] Sobre Matt y esta entrevista: Matt Cutts en Wikipedia El blog de Matt Cutts Matt Cutts: Gadgets, Google, and SEO PubCon: Exclusive Interview With Matt Cutts [...]
[...] If like me you didn’t make it to Vagas for the 14th WMW conference, there’s some great coverage at Webpronews including interviews with Matt Cutts from Google, and Brett Tabke who started WMW. I haven’t had the time to go through all the video, but there’s even more talk of social media than ever before. And not just blogging for links. [...]
“Is there a way to block all the IP ranges in Asia?”
WTF are you talking about, Bryan F.? Fully half of all Google search queries come from outside the US!
Good info, which he would have gone into the paid posts aspect a little more. Not sure how to prevent people from doing it.
[...] [...]
[...] Link campaigns anchored on PayPerPost and ReviewMe (if without nofollow) links might be inviting trouble from Google. That’s what Matt says in this video interview for WebProNews. [...]
[...] Want to know what Google thinks? Matt Cutts, Google software engineering guru, was interviewed at the recent PubCon in Las Vegas — and its quite revealing. Check out the inteview over here, and fast forward to around the -7:30m point. At that point he starts talking about how Google recognizes social media optimization, and how some marketers might want to use ReviewMe, PayPerPost, or even Text-Link-Ads, and its other brethren to create backlinks to their sites. [...]
[...] I catch a video from WebProNews’ interview with Matt Cutts at the recent Pubcon, Las Vegas at http://videos.webpronews.com/2006/11/21/pubcon-exclusive-interview-with-matt-cutts/ and I recall Marc’s excited news that he met “MATT CUTTS” personally!! [...]
This is a slice from the cake, especially to us who can’t come to the Pubcon…tnx very much!
“totaallllly dude” all hail the nodding donkey
[...] Matt Cutts from some company called Google talks about the change in people from focusing on Google rankings to different social media services, whether it’s from Digg, Reddit, or any place where the traffic converts well. People are now out-creating each other from different and innovative outlets instead of out-ranking each other on Google. [...]
Wow, I’m glad this dropped into my mail. An excellent and enlightening interview, especially as I am currently working on a genre-specific web directory with an aim to sell sponsored links. I’m going to have to really think about the use of nofollow… but I am worried that website owners wouldn’t pay for a one way link unless it helped their search engine marketing efforts as well.
It’s going to be difficult to strike the balance between user friendliness, search engine friendliness and webmaster friendliness with something like a web directory…
[...] Matt’s views on these issues (which *may not* necessarily be Google’s bear in mind) can be heard about 2 minutes, 20 seconds into the video. The whole video is well worth watching, but if you don’t have time to wait for it to load, here’s what he had to say: [...]
[...] Click To Play – Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM and Google’s move… [...]
social meadia is white hat OMFGROFLMFAO!!!! That has got to be one of the funniest things I have ever heard.
[...] While I am waiting for Andy Hagans to get a few moments to answer my questions about Reviewme one has already been answered here by Matt Cutts from Google. As I had thought, paying for people to blog about your product, service or self will require a nofollow tag if you are concerned about ranking in Google. [...]
if you can’t transcribe this, a separate smaller feed for those at home with a dialup connection would be nifty.
Funny story about the poor woman who can only control the front page of their site.
It is so true that content is king. As Matt said about people competing to ‘out creative’ each other, it is definitely the best way for the web to move forward. Social bookmarking will continue to increase the quality of content and filter out the rubbish.
[...] Now for the super duper deluxe video interview with Matt, be sure to check out the video eye candy over at WebProNews and Mike McDonald’s interview with Matt using not one, but TWO cameras and a super talented videographer named Richard. [...]
Is there a way to block all the IP ranges in Asia?
And I agree whats with those annoying and totally worthless ebay results I keep getting.. I get results that have never and will never be on ebay. Ebay is a big spam machine and I’m betting they pay plenty of money for the privilege!
Is there any posibility Web Pro News could transcribe these important video interviews? This would be of great help for the hearing impaired and not to mention the thousands of poeple still using slow internet conections.
One think I’d like to ask Matt is why in the world would Google spider, index and display eBay auctions in the search results?
If an eBay auction is displayed in the top 10 results then they are, in my opinion, hurting the #11 guy.
9 times out of 10 it is a long expired auction.
Steve
Decent interview Mike. Hopefully you can get Matt and Adam to spend more time at WPW.
[...] In one of the more news-worthy points of the interview, Matt suggested that international spam – particularly from Europe and China, would be a big area of focus for Google in the next year.read more | digg story Digg [...]