Filed under PubCon 2006
At this year’s Las Vegas PubCon, Yahoo! fully unveiled its new “Panama” search marketing platform. Mona Elesseily of Page Zero Media stopped by to chat with Mike McDonald of WebProNews about Panama and what changes and additions advertisers can expect from the new software. Mona is one of the preeminent authorities on the Yahoo! search marketing platform, and is the author of the Unauthorized Yahoo! Search Marketing Handbook.
With Panama, users can expect a sleeker, more intuitive interface with which to interact. The software has been completely revamped not only in terms of functionality, but also enriched to decrease the learning curve so that advertisers can quickly familiarize themselves with the major features and subtle nuances of the platform. Panama also integrates previously separate features, such as geo-targeting, into a single application to provide a more centralized element of control for the user.
Another feature that Mona touts about the new platform is the increased metrical/analytical functionality built into the Search Optimizer tool. A major component of Search Optimizer is a feature called The Assist, which acts as a keyword pathing mechanism to provide advertisers with a broader picture of user behavior and the keyword chain that leads to conversions, rather that merely looking at the last keyword before the conversion.
To learn more about Mona Elesseily and the Unauthorized Yahoo! Search Marketing Handbook, visit Page Zero Media’s site devoted to the search marketing platform. Mona will also be presenting at next week’s Search Engine Strategies conference in Chicago.
Tags: Mona Elesseily, Page Zero Media, Panama, PubCon, yahoo, Yahoo Panama
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December 1st, 2006 at 4:17 am
[...] Original post by webmaster and software by Elliott Back Filed under PubCon 2006 by Permalink • Print • Email • Comment [...]
December 2nd, 2006 at 6:03 pm
[...] A Deeper Look Into Yahoo! PanamaWebProNews, KY - Nov 30, 2006fully unveiled its new Panama search marketing platform. … With Panama, users can expect a sleeker, more intuitive interface with which to interact. … [...]
December 17th, 2006 at 2:46 pm
[...] Our YSM account recently went through the upgrade and we’re going through the process of getting familiar with all the new platform features. After talking to my contact at Yahoo PR as well as Mona Elesseily from Page Zero who has written a book about the Yahoo Search Marketing program, I thought it would be good to get some insight directly from Yahoo for Online Marketing Blog readers. John Slade, Senior Director of Yahoo Global Product Management was kind enough to field a few questions for me. [...]
December 19th, 2006 at 3:25 am
[...] Our YSM account recently went through the upgrade and we’re going through the process of getting familiar with all the new platform features. After talking to my contact at Yahoo PR as well as Mona Elesseily from Page Zero who has written a book about the Yahoo Search Marketing program, I thought it would be good to get some insight directly from Yahoo for Online Marketing Blog readers. John Slade, Senior Director of Yahoo Global Product Management was kind enough to field a few questions for me. [...]
December 19th, 2006 at 2:10 pm
[...] Our YSM account recently went through the upgrade and we’re going through the process of getting familiar with all the new platform features. After talking to my contact at Yahoo PR as well as Mona Elesseily from Page Zero who has written a book about the Yahoo Search Marketing program, I thought it would be good to get some insight directly from Yahoo for Online Marketing Blog readers. John Slade, Senior Director of Yahoo Global Product Management was kind enough to field a few questions for me. [...]
December 21st, 2006 at 8:09 am
[...] Our YSM account recently went through the upgrade and we’re going through the process of getting familiar with all the new platform features. After talking to my contact at Yahoo PR as well as Mona Elesseily from Page Zero who has written a book about the Yahoo Search Marketing program, I thought it would be good to get some insight directly from Yahoo for Online Marketing Blog readers. John Slade, Senior Director of Yahoo Global Product Management was kind enough to field a few questions for me. [...]
November 9th, 2007 at 3:03 am
[...] Thanks a ton, Mona - we greatly appreciate your insight and contributions. For those wanting to learn more about Mona and Yahoo!’s Panama, check out the book here and Mona’s video with WebProNews. [...]