Filed under PubCon 2006
As I’ve progressed toward the age of thirty, I’ve looked back and found that the once-rampant practice of the drinking game has become somewhat of a lost art form. It’s very rare anymore to see inebriation enthusiasts huddled around a giant bottle of Maker’s Mark, shot glasses in hand and ready to drink whenever John Kerry eludes to his three (count them, three) purple hearts earned from serving in Vietnam. Chris Hooley and Nathaniel Broughton, however, sought to resurrect the lost art of the drinking game at the Las Vegas PubCon by issuing the Drinkbait challenge, and they were kind enough to chat with Mike McDonald of WebProNews about the contest.
Drinkbait takes the process of catching the viral buzz to a whole new level. The premise of the game is simple, buy a drink for as many SEOs as you can, take pictures to document the beverage experience, and submit them to the site to earn points toward the Drinkbait challenge. After all was said and done, the winner of the contest won $1300, donated by Broughton’s company.
So what was the point of Drinkbait at PubCon? Chris and Nathaniel believe that one of the key elements in search marketing is a viral, buzzworthy component. You’re not just selling a product; you’re also selling yourself and your reputation in the community. So, it becomes increasingly important to network, get to know other SEOs, and get your name out there as an up-and-coming player. Plus, it’s just really fun to have a new drinking game to play.
Tags: Chris Hooley, DrinkBait, Nathaniel Broughton, PubCon
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November 30th, 2006 at 10:49 pm
Thank you guys so much for the interview, it was an honor. At that point in time I think I already consumed a little of that bait, so pardon my trying to sound smart lol. I was just having fun trying to make some waves!
December 1st, 2006 at 4:15 am
[...] Original post by webmaster and software by Elliott Back Filed under PubCon 2006 by Permalink • Print • Email • Comment [...]
December 2nd, 2006 at 5:28 pm
Funny to watch this after the fact but obviously well thought out. Chris you slay me dude!
December 7th, 2006 at 3:26 am
[...] Chris Hooley interviewed on WebProWorld? Wow. Seriously guys, Wow. I look like a dumb guy trying to sound smart because that was DrinkBait day and I accidentally baited myself like 4 times. Ok not accidentally, but still. [...]
December 18th, 2006 at 9:28 am
[...] The original game being referenced is called DrinkBait, which is an offshoot of the SEO Drinking Contest developed by Nathaniel Broughton. Chris Hooley came up with the idea of buying individual drinks (the kind in the shot bottles) for those on the drinking contest list and then taking a picture with them (Check out our video interview with Chris and Nathaniel). In short, Chris’ idea was a major success and everybody was talking about it after he pulled it off. [...]
May 18th, 2007 at 4:57 pm
[...] That’s right my friend, great ideas are everywhere. [...]