If you are having trouble writing quality content for your website, if the name Heather Lloyd-Martin, President of the North American leg of Success Works, doesn’t come to mind, you haven’t been doing enough homework. To say Martin is an authority in this particular area is quite the understatement. During the Las Vegas PubCon, I was lucky enough to secure an interview where she shared some of this knowledge. If you are having trouble creating effective web copy, the information contained within should go a long way in clearing up whatever confusion you are experiencing. Remember, if you have developed what you consider to be effective content, but aren’t getting the ranks you think you deserve, then take heed to what Heather has to say. It will serve you well.