Loading ...Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM and Google’s move toward becoming a comprehensive social media portal and also offered further insight on his specific objectives when attending events such as PubCon.
Matt also reminisces about the evolution of SEM in recent years, noting that the emphasis has shifted from traditional marketing approaches and has gravitated toward a more social and contextual medium. As this trend continues, the less desirable techniques of affiliate spam and paid links are going by the wayside, while marketers with the best and most original ideas are seeing higher conversion rates as a result of their search engine marketing campaigns.
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Decent interview Mike. Hopefully you can get Matt and Adam to spend more time at WPW.
One think I’d like to ask Matt is why in the world would Google spider, index and display eBay auctions in the search results?
If an eBay auction is displayed in the top 10 results then they are, in my opinion, hurting the #11 guy.
9 times out of 10 it is a long expired auction.
Steve
Is there any posibility Web Pro News could transcribe these important video interviews? This would be of great help for the hearing impaired and not to mention the thousands of poeple still using slow internet conections.
Is there a way to block all the IP ranges in Asia?
And I agree whats with those annoying and totally worthless ebay results I keep getting.. I get results that have never and will never be on ebay. Ebay is a big spam machine and I’m betting they pay plenty of money for the privilege!
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Funny story about the poor woman who can only control the front page of their site.
It is so true that content is king. As Matt said about people competing to ‘out creative’ each other, it is definitely the best way for the web to move forward. Social bookmarking will continue to increase the quality of content and filter out the rubbish.
if you can’t transcribe this, a separate smaller feed for those at home with a dialup connection would be nifty.
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social meadia is white hat OMFGROFLMFAO!!!! That has got to be one of the funniest things I have ever heard.
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Wow, I’m glad this dropped into my mail. An excellent and enlightening interview, especially as I am currently working on a genre-specific web directory with an aim to sell sponsored links. I’m going to have to really think about the use of nofollow… but I am worried that website owners wouldn’t pay for a one way link unless it helped their search engine marketing efforts as well.
It’s going to be difficult to strike the balance between user friendliness, search engine friendliness and webmaster friendliness with something like a web directory…
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“totaallllly dude” all hail the nodding donkey
This is a slice from the cake, especially to us who can’t come to the Pubcon…tnx very much!
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Good info, which he would have gone into the paid posts aspect a little more. Not sure how to prevent people from doing it.
“Is there a way to block all the IP ranges in Asia?”
WTF are you talking about, Bryan F.? Fully half of all Google search queries come from outside the US!
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Matt makes a great point of befriending Googlers Vanessa & Adam. These are Matt’s right hand wo/men and they are great contacts.
Also, someday Cutts may move on and one of these 2 could become the face of Google at conferences. Its good for them to know who you are!
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Hi Matt, your videao make sense. Hopefully we can see and hear more from you.
Regards, John Bertrand JNB Web Promotion
http://www.jnbwebpromotion.com/
http://www.jnbwebpromotion.nl/
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good interview and some great question’s asked THANK U web pro news… Keep up the good work
Wade @ http://bigddirectory.com
Thanks for the video with Matt Cutts. Wish it was easy to feed over a dsl connect. I run http://www.loffreno.com and google has been good to us. Thanks, Chris
What’s the point in paying for a link and then using “no follow”?
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Great interview with Matt. Very impressive information!
I wish Matt could promote my websites for me. Super interveiw!
I always look for some nice information like this. It gets more reliable when such things are said by Matt in an interview.
top information! great tips given
cheers!
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I am talking about 99% of the spam that comes from there and who gives a rip about half the queries? If nearly half the spam we get comes from there then most of those queries are probably linked to spam or some fraud attempt. I run a business online and I see it allll the time. Even people in the US know that if you want to spam you have to do it from over there and by spam I mean crappy websites email and fraud attempts. There are consequences if you do it over here but over there anything goes.
Well my competition in the shaved door handle market doesnt seem to have any problem ranking and paying thousands every month for links and such. Guess he is just smarter then google. Maybe he is better at spamming blogs. Which since everyone knows blogs are getting used alot for spam whats with “oh how great social bookmarking is”? The potential for spam there is huge. well the potential is alot higher then currently being used.. but it will.
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The information gets more reliable when such things are said by Matt in an interview.
No follow is now the norm, what next we ask.
I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.
Very informative, don’t forget to spend time with the wife.
So the witchfinder general is sending his henchman to Europe!
Maybe he should try India or Australia!
http://www.the-system.org/2009/08/seo-whose-best-watch-out-europe-yanks.html
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Your website and articles have been so informative and helpful.
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Wow, I’m glad this dropped into my mail. An excellent and enlightening interview, especially as I am currently working on a genre-specific web directory with an aim to sell sponsored links. I’m going to have to really think about the use of nofollow… but I am worried that website owners wouldn’t pay for a one way link unless it helped their search engine marketing efforts as well.
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