In designing next generation advertising software, it is important to incorporate flexibility in order to meet the needs of everyone from small businesses to large enterprise operations. John Slade talks exclusively with WebProNews about Yahoo’s new search marketing platform, unveiled at this year’s PubCon, and how it can cater to almost any company’s marketing campaign.

Slade touts the platform’s ease of use, action-oriented nature, and expansion potential in his interview with our own Mike McDonald. He also touches on the important of geo-targeted marketing and Yahoo’s plans for user migration to the new software between now and the first quarter of next year.