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Archive for December, 2006
SES: The First Annual SEO World Championship
The first annual SEO World Championship has just been launched!
“SEO is one of the fastest growing Internet media channels today. Our objective is to highlight the advantages of SEO surrounding the advertising community and help sustain the technical development within optimization. The main challenge of this contest is for a website to rank as high [...]
SES: Capitalize on Social Media
Everyone’s clamoring to become a part of the social media scene… to be heard and understood as well as to understand. To some businesses this integration is only natural. To others it can be like swimming on dry land. Que sera, sera… but we can’t just stand by the wayside as the entire market transforms. [...]
SES: Jaw Dropping Search Data
Our natural inclination when presented with terms such as “keywords,” “trend research” and “data mining,” is to associate them with SEO… to imagine “How can I utilize this information to drive traffic toward my site? Ken Jurina and Curtis Dueck of Epiar march to a slightly different beat. Mining data and conducting keyword research, they’ve [...]
SES: A Global Internet, A Local Focus
Search Engine Strategies is a wonderful conference series when it comes to keeping the industry informed about search engine marketing and optimization issues. The various SES events, held year-round and internationally, explore the nuances of search engine marketing as well as present information from top industry players and also from the search engine companies. This [...]
SES: Breaking Down Pay-Per-Click
The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive [...]
SES: Unraveling the Mystery of Video Search
Online video is a rapidly growing and evolving medium in the Web 2.0 landscape, to be sure. Many websites are embracing the platform, building their entire structure around the practice. BusinessPOV.com is just such a site, providing a forum for business journalism through an online video format. Mark Scheffler is in charge of the content [...]
SES: The Benefits of SEO in Online Retail
Online retail is not a venture for the faint of heart, to be sure. Finding success in the realm of eCommerce requires patience, diligence, and a willingness to be flexible and constantly experiment with new methods and techniques to improve rankings and conversion rates. Alan Dick and Brian Mark are successful e-tailers who know a [...]
SES: Rebecca Lieb on Danny Sullivan’s Newest SEO Venture
As part of his announcement in parting with Search Engine Watch, Danny Sullivan had this to say, “Whatever I do, I’ve tried to make it a hallmark to always to be inclusive of content, people, web sites or organizations that will help my readers, even if I might technically be competing with them. Whatever I [...]
SES: Feedburner’s Rick Klau Predicts Wider RSS Adoption Soon
From a consumer perspective, RSS can be a life changing discovery. Where an avid web denizen once spent hours parsing favorite content, they can now become enabled to do so in a matter of minutes. The elation of powering through hundreds of articles (from various publishers) without loading a single URL is indescribable. Oddly enough, [...]
SES: ClickTracks CEO Talks Fraud Detection and Advancement
John Marshall of ClickTracks says that there are two fundamental types of click fraud and that most harbor misconceptions about each. At Chicago’s Search Engine Strategies, WebProNews took a moment out to discuss this and other issues with Marshall.
Type one happens on search results page. In this scenario a childish competitor clicks your ads, ad [...]