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SES: Google’s Fox Clarifies Sitemaps, PageRank

Posted on: December 6th, 2006 | 84 Comments

Sitemaps.org, born of historic collaboration between Google, Yahoo and Microsoft, intends to simplify the tenuous endeavor of directing search engines to your site’s relevant content. Thus, sitemaps are garnering renewed focus and while the forge is still hot, Vanessa Fox helps clear the smoke. Who better to press a key member of Google Sitemaps for answers than Rand Fishkin, SEO expert from SEOmoz.org.

Does a duplicate content filter induce duplicate content penalties? What about format preference? Is XML king or can a simple text file suffice? What the hell is OAI-PMH? Given some recent dialog on sitemaps versus other SEO methods, Vanessa reiterates the intent of a sitemap: it should be merely one part of the strategy.

“[Google] Sitemaps doesn’t impact your ranking at all… it helps with the very first obstacle of learning about all of your pages.” It’s about crawling, thus it doesn’t preclude code optimization, site organization or other sensible methods in SEO. It may indirectly allow for better ranking but won’t provide it.

Fox also addresses common concerns such as code to text ratio, priority settings and Google Toolbar’s pagerank reports versus Google Webmaster Tool’s.

“[Webmaster Tools] is a little more accurate, a little more up-to-date… the Toolbar pageranking doesn’t get updated quite as often, of course it’s only one factor. I feel like people get really hung-up on the Toolbar pagerank. People probably spend a little more energy on it than they need to.”

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84 Comments on “SES: Google’s Fox Clarifies Sitemaps, PageRank”

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  2. [...] this time, it’s payback, and it’s for real. Vanessa agreed to an interview with Mike at SES New York, and guess who didn’t show up this time. And since Rand already proved that video [...]

  3. [...] Google Sitemaps Video [...]

  4. Its wonderful. If I knew you I kiss you. Thanks

  5. Great, highly useful.Thanks for the post.

  6. tammy says:

    I just found your blog on the google search engine and saw a few of your other posts that you had done . I just added you to my Google News Reader. Keep up the great work. i will Look forward to reading more from you again.

  7. [...] Blog Bloke on December 8th, 2006 | 7 Comments WebProNews has an interesting video interviewing Vanessa Fox of Google on optimizing your blog with Sitemaps. Sitemaps.org, born of [...]

  8. [...] has an interesting video interviewing Vanessa Fox of Google on optimizing your blog with Sitemaps. Sitemaps.org, born of [...]

  9. ben leefield says:

    Good interview.

    It didn’t answer one of our most critical questions though - if you have a monster site that you want indexed, where do you start? The last answer was “Where ever you want to”…

    We have a monster site (and growing) which is a Global Address Book for people called http://wikiworldbook.com and the answer is definately not “where ever you want to start”.

    Some pages are much more important than others, even though they might contain very little content - as little as a name - but to us these are much more important than high content pages like the blog pages (which Google likes), because we want our members to be placed high up in the SERP’s which most of them are, so that they can be easily found and contacted by anyone looking for them. However, we are about to expand our company directory shortly and we obviously don’t want this to negatively impact on our current indexation of our members. As Google decides which of your pages it wants to index and which it doesn’t, that leaves room for a lot of issues when you increase the size of your site. I guess what I’m trying so say is that what you hold dear, Google might not, so when you suddenly and substantally increase the size of your site with more pages than are less important, but perhaps hold more content, what is Google going to do?

  10. bruna says:

    thanks for all the information you give
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  11. toys says:

    Not a bad video. It’s good to see a whole lot of things cleared up (or, rather, just affirmed). A lot of this many of us new already, but I think it’s good to be reminded of the basics and to have things you thought confirmed by the pros. I think that many people still don’t pay enough attention to this, yet expect for things to maximum SEO’d when they’ve not even taken cognisance of the basics.

  12. [...] You can watch the interview on WebProNews.com. [...]

  13. [...] just found a video where Vanessa Fox talks about sitemaps: “It’s really not about the ranking; it’s [...]

  14. ..Google site map is a nightmare to use for me. My site has over 220000 static pages. A new version is over 400000 pages. How do you want to upload that in a file to Google Sitemap?..

  15. proxy site says:

    ….One of the hardest to watch web videos I have ever seen. I kept a tally and the video needed to stop and buffer 124 times. That’s an average of about 8 seconds of playback for each chunk. I don’t have a super connection (512k ADSL), but that was ridiculous!

    Can’t really comment on the content, it was very hard to absorb through all the buffering….

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  19. [...] 10. Vanessa got tired of being stalked by all the odd SEO geeks out there, like the strange man in the long black coat who starts hovering around behind her three-quarters of the way through this video interview between her and Rand. [...]

  20. Jeffr says:

    Sure, he had interrupted her at
    most interesting moments, especially
    at the beginning.
    Also at interesting moments, like at 14:58 or 17:01,
    when she went to elaborate on the important
    details.
    Pity.

  21. zeza says:

    thank for good video

  22. [...] Google’s Vanessa Fox Clarifies Sitemaps, PageRank ITW video de Vanessa Fox par Rand Fishkin (tags: seo google sitemaps duplicate-content video pagerank) [...]

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  24. [...] Some argue that robots.txt is no longer important, some search engines no longer use, but others still do, and it wont harm to add a robots.txt file and block spiders from indexing unwanted file, you can also block any archive folders from being indexed and risk the penalty of duplicate content, although according to this video on Webpronews Google no longer has a penalty on duplicate content, but others may still do. [...]

  25. [...] In a WebProNews video, Rand Fishkin interviewed Google’s Vanessa Fox and asked her about text to code ratio point blank. Fusednation has a nice synopsis of our video interview with Vanessa Fox of Google where, among other topics, she addresses text-to-code ratio. [...]

  26. [...] If you have two identical/similar content pages, both with thousands of authority inbound links, those pages are not supplemental-index-bait. Google’s solution to duplicate content is not the supplemental index. On the contrary, Googlers insist that they filter out duplicate content. [...]

  27. [...] Przykład: Google’s Fox Clarifies Sitemaps, PageRank - Przytaczany w poprzednim artykule wywiad z Vanessą Fox z Google przprowadzony przez redaktora SEOmoz.org [...]

  28. [...] The following is an excerpt of a video conversation held between Vanessa Fox, Product Manager of Google Webmaster Central, and Rand Fishkin, CEO and co-founder of SEOMoz about Google and duplicate content. This further confirms Adam Lasnik’s position that it’s a filter, not a penalty. The full video can be found here. Rand Fishkin: Duplicate content filter, is that the same or different to a duplicate content penalty? Vanessa Fox: So I think there is a lot of confusion about this issue. I think people think that if Google sees information on a site that is duplicate within the site then there will some kind of penalty applied (duplicating its own material). There’s a couple of different ways this can happen, one if you use subpages that seem to have a lot of content that is the same, e.g. a local type site that says here is information about Boulder and here’s information about Denver, but it doesn’t actually have any information about Boulder, it just says Boulder in one place and Denver in the other. But otherwise the pages are exactly the same. Another scenario is where you have multiple URL’s that point to the same exact page, e.g. a dynamic site. So those are two times when you have duplicate content within a site. [...]

  29. any text transcript ? my english not good.

  30. [...] I have just stumbled across this very interesting interview with Venessa Fox, who works for Google. Having recently started to include an xml sitemap in a couple of my sites, I never quite understood their significance. They are not sitemaps in the traditional sense, a page similar to a table of contents. Instead the new standard for sitemaps are only for the benefit of those crawling webbots so that they can find all of your web pages. I actually thought that the job of webbots was to follow links from the homepage, but perhaps they need better directions and a little help once in a while, especially with complicated sites. [...]

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