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Search Engine Strategies is a wonderful conference series when it comes to keeping the industry informed about search engine marketing and optimization issues. The various SES events, held year-round and internationally, explore the nuances of search engine marketing as well as present information from top industry players and also from the search engine companies. This [...] Tags: Linkbait, Local Search, Search, Search Engine Optimization, Search Engine Strategies, SEO, Social

The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive [...] Tags: FindMeFaster.com, Matt Van Wagner, Pay Per Click, Search Engine Strategies