Search Engine Strategies is a wonderful conference series when it comes to keeping the industry informed about search engine marketing and optimization issues. The various SES events, held year-round and internationally, explore the nuances of search engine marketing as well as present information from top industry players and also from the search engine companies. This suits conference attendee Ben Fremer wonderfully, as he looks to gather whatever tips and tricks he can in order to optimize his company’s site for the best results. Our own Chris Richardson talked with Ben at the recent SES show in Chicago about all the different SEO approaches, particularly local search.

Social Search. Linkbait. Pay-Per-Click. Organic. Local Search.

There are a myriad of different shades and brush strokes that comprise the portrait of search engine optimization. For Ben, however, local search seems to be the primary color of the search marketing canvas for his site. His goal at this year’s SES was to learn more about the subtleties of local search, and how it can be used to benefit his local business. The conference had a ton of information to offer in this field, to be sure, but here at WebProNews we go the extra mile in order to provide relevant and up-to-date insight from all corners of the blogosphere.

So here you go, Ben. Eight simple steps to make your page more local,
courtesy of Matt McGee at Search Engine Guide:

- Have your physical location on every page of your site.

- Have your local phone number on every page of your site.

- Give your physical address extra prominence on your “Contact Us” page.

- Create a page on your site called “Directions / Location”.

- Link to Google Maps and Yahoo Maps on your Location/Directions page.

- When possible, include your location in your page Titles.

- Somewhere on your site, list all the cities / towns your business
covers.

- Take advantage of internal linking opportunities with smart anchor
text.

Stay tuned to the WebProNews video blog for more great content from Search Engine Strategies in Chicago!

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