Filed under Search Engine Strategies 2006
The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive to an organic strategy, how is it best put to use? Matt Van Wagner of findmefaster.com is a PPC expert who has the answer to just such a question. Matt sat down for a chat with Mike McDonald of WebProNews at Search Engine Strategies in Chicago, and went through the ins and outs of pay-per-click.
Mark notes the often-misguided conception of antithetical opposition lauded upon PPC versus organic search marketing strategies. The truth is that pay-per-click is actually better described as a “gateway” service that ultimately leads to a point where organic optimization is a natural progression. In fact, PPC services are not at all an alternative to organic-based optimization strategies in the least. In reality, pay-per-click is more appropriately labeled as a substitute for offline marketing avenues such as the Yellow Pages and direct mailing.
PPC can be just the springboard that the budding small business needs in order to make an immediate splash in an online retail venture. Matt deems it as a sort of “risk mitigation” for businesses, allowing them to dip their toes into the SEO wading pool, achieving a measure of exposure with a minimum amount of risk.
What’s the best advice for the business looking to go with pay-per-click? Mark warns the potential client not to over-obsess about the potential negative impact of click fraud. He encourages PPC users to avoid negative thinking and focus on the positive aspects of pay-per-click. Because in the end, it’s conversions, not click fraud, that should be the primary concern.
Tags: FindMeFaster.com, Matt Van Wagner, Pay Per Click, Search Engine Strategies
(No Ratings Yet)
Download:
December 15th, 2006 at 7:24 pm
This Video is Great keep up the good work.
December 16th, 2006 at 12:07 pm
These videos are a great help in keeping everyone current on trends and improvements. While we can’t attend every show or seminar we can utilize these videos to increase our exposure to the knowledge base in the industry - not to mention save a lot of time and travel expense! Keep it coming and thank you!
December 17th, 2006 at 5:27 am
[...] WebProNews, KY - Dec 15, 2006The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of …SES: Breaking Down Pay-Per-Click [...]
December 29th, 2006 at 1:44 am
Hi, How and what company can I get to look at my web site and give my advice on marketing tactics , serch engins , wording , getting up in the rank listings and just get people to see my web sit with higher hits. Thankyou Mr Nixon
January 9th, 2007 at 7:12 pm
Hello
I really enjoyed the pay per click info. I am using some of the strategies now to help increase the awareness of my website at http://www.needmoneynow.ca
Thanks
Sheldon
January 10th, 2007 at 2:40 pm
Your comments on payperclick marketing are accurate and I do agree with you, but in my opinion you have left out some important details on the subject. The best source of information that I have have come across, on the subject of payperclick, is an article that was writen by someone named Jason Ryan Isaksen and it has proven to be a very helpfull resource to myself and others who are useing this type of marketing strategy. If it would be ok, I would like to provide your visitors with a copy of his article on your site, I have a copy of it and I would like to hear any of your experiences or opinions on Jason Ryan Isaksen or on any his strategies and techniques. Has anyone ever heard of Jason Ryan Isaksen or read any of his informational articles? Or if there is anyone who is familiar at all with his services, I would be very happy to hear of your opinion on them. I have read quite a few reviews on Jason Isaksen on many other sites and this guy seems to me to be extreemly knowledgable in the area of payperclick and payperpost as well, and when it comes to any sort internet marketing in general he is influencing the way people people go about their online business, in a positive way. Any legitimate opinions on Jason Isaksens techniques or any of the articles he has published on internet marketing and payperclick would be most appreciated.
Barbara Q
February 3rd, 2007 at 11:16 am
Cool site! These are mine carisoprodol, free slots.
July 30th, 2007 at 8:13 pm
Your PPC info is fantastic. I have used a multitude of your techniques that you have discussed and have really found them to help the increase to my website. I have used these scenarios on google at http://www.dlconline.ca and watched the increase almost instantly.
September 22nd, 2007 at 6:00 am
[...] WebProNews Video Blog » Blog Archive » SES: Breaking Down Pay-Per The common perception when it comes to search marketing is to view pay-per-click and organic strategies Affiliate Summit Miami 07 (8) Answers Webpronews (10) Digitallife 2006 (12) ebay Dev Boston 07 (5) [...]
November 2nd, 2007 at 3:00 pm
[...] WebProNews Video Blog ” Blog Archive ” SES: Breaking Down Pay-Per-Click So, if pay-per-click isn’t mutually exclusive to an organic strategy, how is … to view pay-per-click and organic strategies Affiliate Summit Miami 07 (8) … [...]