SES: Google's Fox Clarifies Sitemaps, PageRank ()

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Sitemaps.org, born of historic collaboration between Google, Yahoo and Microsoft, intends to simplify the tenuous endeavor of directing search engines to your site’s relevant content. Thus, sitemaps are garnering renewed focus and while the forge is still hot, Vanessa Fox helps clear the smoke. Who better to press a key member of Google Sitemaps for answers than Rand Fishkin, SEO expert from SEOmoz.org.

Does a duplicate content filter induce duplicate content penalties? What about format preference? Is XML king or can a simple text file suffice? What the hell is OAI-PMH? Given some recent dialog on sitemaps versus other SEO methods, Vanessa reiterates the intent of a sitemap: it should be merely one part of the strategy.

“[Google] Sitemaps doesn’t impact your ranking at all… it helps with the very first obstacle of learning about all of your pages.” It’s about crawling, thus it doesn’t preclude code optimization, site organization or other sensible methods in SEO. It may indirectly allow for better ranking but won’t provide it.

Fox also addresses common concerns such as code to text ratio, priority settings and Google Toolbar’s pagerank reports versus Google Webmaster Tool’s.

“[Webmaster Tools] is a little more accurate, a little more up-to-date… the Toolbar pageranking doesn’t get updated quite as often, of course it’s only one factor. I feel like people get really hung-up on the Toolbar pagerank. People probably spend a little more energy on it than they need to.”

Posted in: Content, Crawlability, Duplicate Content, Google Interviews, Linking Strategies, Rand Fishkin, Robots.txt, Sitemaps, SPAM, Syndication, Vanessa Fox, Web Design Tips
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117 Responses to SES: Google's Fox Clarifies Sitemaps, PageRank

  1. Pingback: Rand Fishkin (SEOmoz.org) interviews Vanessa Fox of Google - Jaan Kanellis Search Marketing and SEO Blog

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  3. Pingback: Great Interview with Vanessa Fox By Rand » Im Not A Doctor - but i do know something

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  5. Wayne says:

    Excellent Interview that answered many of my questions. Keep up the good work.

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  9. Jan says:

    Really clears up a lot of misconception!

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  11. IMMANEWBIE says:

    This video addresses many issues a newbie would want to know. Other then that, any real smart webmaster who does 1-2 hr research already knows all of the things that are mentioned in tihs movie and 17 mins is definetly not worth your time. I learned nothing new here, but for new people getting into SEO, it may benefit.

  12. Alexandra says:

    I put this into the category of “Things You’ve Always Wondered About Google Webmaster Tools”. It was great info, and yes, you could hear it from *seasoned* professionals in forums and groups, but some of us feel that hearing things directly from Google is better than 2nd hand info you get from a forum, or newsgroup. It’s always great when Google comes out and sets the record straight in a world of innuendo and rumor.

  13. BrentL says:

    Good interview…just wish he would have let Vanessa talk more instead of interrupting her constantly…especailly at the end.

  14. Dave says:

    Vanessa Fox is cute!

  15. Steve says:

    Found the pointer to the time stamp & crawl frequency useful. What format is your video – Flash? Like the quality.

  16. Gareth says:

    Yes agree – far too many interruptions broke up the flow of her comments and added nothing

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  18. OAI-PMH = Open Archives Initiative Protocol for Metadata Harvesting.

    I thought everybody knew that?

  19. Henry DeVito says:

    I’m still trying to figure it out. I’ve read and researched, maybe in the wrong places. 17 minutes verses a few more hours of research, no offense, I’ll take the 17 minutes straight from the source thanks. Definately cleared up a few questions I had that have been making my brain itch. Real smart webmaster, I’m still cruising that ‘learning curve’ trying to reach that plateau.

  20. I am a relative newcomer to webmaster tools so this will prove very useful

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  23. mike says:

    i thought this was supposed to be video?? i only got the audio!!

  24. Good points:

    - Interesting content
    - Good chemistry between fox and fish (kin)
    - Good delivery of what can be rather … anyone? anyone know? …uninteresting information

    Bad Points:

    - Maybe a little more about content and linking freshness
    - The webpronews bumpers were a little cheesy
    - Buffering was slow

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  27. I think the article is very help full for the webmaster in general and seo experts in particular .

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  31. Wow. I learned a lot from the interview with Vanessa Fox of Google. There is so much misinformation out there. As a newbie, it’s good to hear it from the horses mouth. She’s very up front and practical. Great interview. I’m going to keep tuning my pages and adding more content. I’m not concerned about site maps now.

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  36. Morpheus says:

    Vanessa Fox is a real person!!!!

    Now can we get her to address the PSS issue?

    Morepheus

  37. NiceHair says:

    Rand, your hair looks silly!

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  39. Great video…makes sense feel free to find more video tools
    at my home url http://webtrafficdaily.com

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  42. Mike Healy says:

    One of the hardest to watch web videos I have ever seen. I kept a tally and the video needed to stop and buffer 124 times. That’s an average of about 8 seconds of playback for each chunk. I don’t have a super connection (512k ADSL), but that was ridiculous!

    Can’t really comment on the content, it was very hard to absorb through all the buffering.

  43. @Mike Healy

    Fortunately, we’re working on more bandwidth selections here at the video blog. Expect the ability to select a preferred bit rate very, very soon. For the time being, the code to embed one of our entries into your own page displays video at ~300k rather than ~600k as above. Paltry workaround, I know… but better things are coming. :-)

    Cheers!

  44. This is an excellent video. Nice to hear some info straight from Google…

  45. Pingback: JIC Design Blog: SEO, Web Development and Technology » Blog Archive » Google Sitemaps Provides Accurate Pagerank

  46. Pingback: Adam Lasnik’s Genius Post on Duplicate Content @ Google XML Sitemap Blog

  47. Ryan says:

    This maybe a stupid question, but does Google Webmaster tools allow you to view the PageRank of individual pages, or just the distribution that you can see under “Crawl Stats”

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  50. Michel says:

    Google site map is a nightmare to use for me. My site has over 220000 static pages. A new version is over 400000 pages. How do you want to upload that in a file to Google Sitemap?

  51. Nokia says:

    Many thanks for the valuable information given in 17 mins.
    We have some major issue to get our site ranked properly ad this helped us a lot. We will work on the structure in RSS soon.

    Nokia Download Team

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  53. any text transcript ? my english not good.

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  61. zeza says:

    thank for good video

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  63. Jeffr says:

    Sure, he had interrupted her at
    most interesting moments, especially
    at the beginning.
    Also at interesting moments, like at 14:58 or 17:01,
    when she went to elaborate on the important
    details.
    Pity.

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    ….One of the hardest to watch web videos I have ever seen. I kept a tally and the video needed to stop and buffer 124 times. That’s an average of about 8 seconds of playback for each chunk. I don’t have a super connection (512k ADSL), but that was ridiculous!

    Can’t really comment on the content, it was very hard to absorb through all the buffering….

  68. ..Google site map is a nightmare to use for me. My site has over 220000 static pages. A new version is over 400000 pages. How do you want to upload that in a file to Google Sitemap?..

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  71. toys says:

    Not a bad video. It’s good to see a whole lot of things cleared up (or, rather, just affirmed). A lot of this many of us new already, but I think it’s good to be reminded of the basics and to have things you thought confirmed by the pros. I think that many people still don’t pay enough attention to this, yet expect for things to maximum SEO’d when they’ve not even taken cognisance of the basics.

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  73. bruna says:

    thanks for all the information you give
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  74. ben leefield says:

    Good interview.

    It didn’t answer one of our most critical questions though – if you have a monster site that you want indexed, where do you start? The last answer was “Where ever you want to”…

    We have a monster site (and growing) which is a Global Address Book for people called http://wikiworldbook.com and the answer is definately not “where ever you want to start”.

    Some pages are much more important than others, even though they might contain very little content – as little as a name – but to us these are much more important than high content pages like the blog pages (which Google likes), because we want our members to be placed high up in the SERP’s which most of them are, so that they can be easily found and contacted by anyone looking for them. However, we are about to expand our company directory shortly and we obviously don’t want this to negatively impact on our current indexation of our members. As Google decides which of your pages it wants to index and which it doesn’t, that leaves room for a lot of issues when you increase the size of your site. I guess what I’m trying so say is that what you hold dear, Google might not, so when you suddenly and substantally increase the size of your site with more pages than are less important, but perhaps hold more content, what is Google going to do?

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    I just found your blog on the google search engine and saw a few of your other posts that you had done . I just added you to my Google News Reader. Keep up the great work. i will Look forward to reading more from you again.

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  84. Great Post! I always love to know about latest SEO related information so thanks for this post to improve my knowledge.

  85. This is an excellent video. You answers are very informative for us who read so many things that are myths about duplicate content, sitemaps and what Google is looking for.

  86. Good interview…just wish he would have let Vanessa talk more instead of interrupting her constantly…especailly at the end.

  87. This is an excellent video. You answers are very informative for us who read so many things that are myths about duplicate content, sitemaps and what Google is looking for.

  88. Great Post! I always love to know about latest SEO related information so thanks for this post to improve my knowledge.

  89. I think the article is very help full for the webmaster in general and seo experts in particular .

  90. ..Google site map is a nightmare to use for me. My site has over 220000 static pages. A new version is over 400000 pages. How do you want to upload that in a file to Google Sitemap?..

  91. I just found your blog on the google search engine and saw a few of your other posts that you had done . I just added you to my Google News Reader. Keep up the great work. i will Look forward to reading more from you again.

  92. Good points:

    - Interesting content
    - Good chemistry between fox and fish (kin)
    - Good delivery of what can be rather … anyone? anyone know? …uninteresting information

  93. Fortunately, we’re working on more bandwidth selections here at the video blog. Expect the ability to select a preferred bit rate very, very soon. For the time being, the code to embed one of our entries into your own page displays video at ~300k

  94. just found a video where Vanessa Fox talks about sitemaps: “It’s really not about the ranking

  95. Elron Nicks says:

    Although it’s really old, this video is still a great start for beginners and the information is still up to date. Thumb up!

  96. Pat Williams says:

    This is a great interview for people just getting started who are still learning the ins & outs of seo. I used to work for an seo firm. Vanessa does a great job explaining things in terms people can understand.

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