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Archive for January, 2007
Blog Hosting Options
One of the first decisions people have to make when starting a blog is whether to go with a hosted version or just find software they like and host it themselves.
SEO On The Cheap: Social Communities
Technology advances. We can get everything cheaper, lighter, faster and sleeker than was previously possible: even SEO. MoreVisibility’s John Carcutt graced WebProNews with a visit during SES 2006 to speak a bit on small budget SEO.
PPC can yield tremendous returns and can (in turn) drain a significant portion of the budget. Experimenting on keyword techniques [...]
SEO Copywriting: Benefit or Compromise?
The contention out there over SEO copy writing is astounding. With good cause, writers and SEMs alike are exchanging scuffles over the topic on a regular basis. Even established professionals like Heather Lloyd-Martin face staunch opposition in tactic.
“The most fundamental [strategy] is key phrase research. Learn how to put those key phrases into copy to [...]
Yahoo!’s Panama Impresses
PageZero’s Mona Elesseily is arguably the preeminent authority on the Yahoo! search marketing platform and has even written a book on the subject, “The Unauthorized Yahoo! Search Marketing Handbook.” The last time we met, we’d just been given the scoop on Panama, Yahoo!’s new platform.
Mona pointed out obvious improvement, such as a redesigned (much [...]
Linkbait: New Term for Old Tactics?
Perhaps “linkbait” is just a buzzword? At SES alone, we probably heard it muttered a million and one times. Chris Boggs, Search Strategist for Avenue A | Razorfish points out that “linkbait has been kinda beaten to death as a topic recently… but it’s very important.”
For the three people who’ve never heard of this SEO [...]
The Importance of Analytics
Speaking on research which states that only half of SEMs use analytics, SearchEnginePosition’s Rob Sullivan exclaims “Why, in this day and age, are there still search marketers who aren’t measuring return? I gotta say: Come on people!” Let’s extend that to anyone… not just search marketers (where the need is, perhaps, a bit more obvious). [...]
Mike Murray on SEO’s Reputation and Common Practice
Maestro, Mike Murray is nothing, if not blunt, about common tactics in SEO.
“People go to competitors and they say ‘I’m going to analyze their website and look at their keywords’ and that’s the dumbest thing I’ve heard of.”
Chicago’s Michigan Avenue Hilton saw a lot of expert traffic during this year’s Search Engine Strategies. Some made [...]
Following SEO For Fun and Profit
The SEO scene is rife with drama… or at least the potential thereof. After last season, maybe you thought “black hat” was down for the count? Think again! What will poor, “white hat” do to save the family business from his shady brother? “Natural search results” has a flock of admirers… sure. Some think, “Maybe [...]
The SEO and SEM Conference Scene Expands
Search Engine Optimization / Marketing is a bit underrepresented on the conference and exposition scene. While growing in number, we could still stand to increase the frequency and amount of events. As it stands, Search Engine Strategies may be the leading conference in this arena and for good reason. First held in 1999 by Search [...]
On Aesthetics and Usability in Design
In all facets of design, we’ve seen many variations on the notion of accessibility. While one medium evolves from the roots of another, certain ideals persist and others vanish. Sometimes, tradition impedes advancement… at others, ambition clouds solutions easily delivered through tried methods.
The Internet is a tangle of opinions on such issues. Even “standards” seem [...]