“Floundering” might be a word used to describe traditional PR folks attempting to navigate the obstacles of not only the participatory web but even the Internet in general. In a way, it’s sad to watch giants (like WalMart) get the simple concept of blogging so monumentally wrong, drastically weaving to and fro in a vain attempt at regaining its lost credibility. Or maybe it’s not so sad? After all, this is a new frontier… and who better to master it than pioneers?
NetConcepts President and Founder, Stephan Spencer and TopRank’s Lee Odden warn of impending doom to those not careful to tread lightly (or at least surely) within this brave, new world.
“Those customers, especially within social media do no tolerate the marketing message and transparency is very, very important.” says Odden.
Adding, “Do what you say you were going to do… not using spin (the quickest way to be marked). Don’t try and make something out of what’s not there.” Spencer reinforces a set of etiquette that some have learned only through cuts and bruises.
“If you hire a ghost blogger on your behalf and you don’t disclose that, you could get really nailed by the bloggers when they figure that out. If you use some soft of method to motivate or ‘incentivize’ the bloggers who are covering you, they’ll say that you’re paying them off. That gets discovered… there could be some backlash.
“What it comes down to is merchandising. IF you know how to… in a very open and engaging / trusting sort of way - it’s totally up front - you have some valuable posts and on the sideline you have some featured products… it’s OK.. Think more laterally about how you can engage in the blogosphere. It’s not just about having a blog.
“It’s a huge opportunity.”
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[…] The 1st video was titled “Pioneering the Participatory Web” that includes insights from NetConcepts President and Founder, Stephan Spencer, and TopRank’s Lee Odden. […]
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[…] Video Blogs and The Written Word It began somewhere at the beginning of the 22nd century, meaning I had 6 to 7 years to get used to it, but I hadn’t. Sorry, but I’m a person of written words. If it wasn’t for the internet revolution, I’d still be writing my journal in some notebook, using a pen, sending real letters (and not some electronic version of them) to the people I love.But time has changed and ‘though *Vlogs (=Video Blogs) are not even getting near my cup of tea, they are out there and I can not ignore them. Last week, reviewing my daily newsletter from “Online Marketing Blog†I found myself forced to watch one of WebProNews videos. No one held a gun to my head, but I knew Lee Odden was there, and he’s one of my favorites, so I “did my click”. I had survived the whole video interview, ‘though I had to stop and replay it for several times since my partner kept on asking me some irrelative questions. At the end of it I couldn’t stop wandering: WHAT THE HECK?!?What is it with people who want to see and to be seen? Why is the sense of sight so strong we can’t stay away from visuals? I guess there are tons of answers for these questions, such as “this is the universal language anyone can understandâ€, but I don’t buy it. Give it to me in words, written words!But WebProNews apparently did give to me… Finishing watching the video, I discovered some written (!!!) quotations below. Thanks God and Hallelujah and wasn’t that very smart of WebProNews? Maybe they did it because search engines like content more than almost anything else, but so do I and it worked for me. So, please, I’m begging you all – If you’re also suffering from the visual-disease, video addicted, whatever, don’t you ever forget search engines and people like me. Give us some written words. They’re like images to our eyes…* Leran more about Vlog by Wikipedia. […]
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