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PageZero’s Mona Elesseily is arguably the preeminent authority on the Yahoo! search marketing platform and has even written a book on the subject, “The Unauthorized Yahoo! Search Marketing Handbook.” The last time we met, we’d just been given the scoop on Panama, Yahoo!’s new platform. Mona pointed out obvious improvement, such as a redesigned (much [...]

Perhaps “linkbait” is just a buzzword? At SES alone, we probably heard it muttered a million and one times. Chris Boggs, Search Strategist for Avenue A | Razorfish points out that “linkbait has been kinda beaten to death as a topic recently… but it’s very important.” For the three people who’ve never heard of this SEO [...] Tags: Avenue A Razorfish, Chris Boggs, Linkbait, Search Engine Strategies, SEO