Loading ...Maestro, Mike Murray is nothing, if not blunt, about common tactics in SEO.
“People go to competitors and they say ‘I’m going to analyze their website and look at their keywords’ and that’s the dumbest thing I’ve heard of.”
Chicago’s Michigan Avenue Hilton saw a lot of expert traffic during this year’s Search Engine Strategies. Some made pit stops with the WebProNews crew to share such nuggets of wisdom.
Having already met with FathomSEO‘s VP at Cincinnati’s What’s Working Now Conference last fall, we were excited that he decided to pay another visit..
“Why would you go to a competitor’s site and and say ‘I’m going to see what keywords they have?’ Because… what they sell is not necessarily what you’re selling. Then you’re going to end up grabbing things that aren’t material to what you do.”
It’s funny that what should appear reasonable wisdom is so easily overlooked. Maybe it’s the culture of immediacy? People tend to ignore the benefits of time in SEO endeavors (like most others). Sure, fast results are possible but how permanent can such swift gains be?
“If you do something initially for two or three months, you’re going to get a lift. But the lift is just a lift… if you’re going to really improve that… you have to keep working at it. It’s an ongoing practice.”"
Murray likened SEO to traditional marketing, referring to it as “test and measure” and encouraged people to spend at least a year with a program for good results.
Mike also spoke on SEO’s bad reputation in the marketing world.
“There’s so many bad apples out there… [but] people run around like this is the only industry that has bad apples. Those people take things to the hills… they’ll put twelve different keywords on the title tag, when really they’re only really going after one or two at most.”
Suggesting that conferences like SES… and a simple dose of time can legitimize the industry, Murray adds,”As time goes on, you’re always going to have some of that back-and-forth, arguing about the SEO. I think the professionalism quotient is going to go up. You’re going to have people who… end up promoting what their specialization is.”
Thanks for this video. I am enjoying all the interviews. It helps to know the people behind the scenes and pick up on tips.
While agreeing with most things that Mike said, looking at competitors and trying to fathom the keywords used is not as dumb as Mike made it sound — because if I consider somebody a competitor, it is because they operate in my space, and they are more than likely to be selling the same or similar products/ services; and they are trying to attract the same/ similar audience. It does not mean that we just go by what keywords the competitor has put on their keywords tag; it’s much more than that.
Irresistable! I like to add one word about the catalyst behind the mastero SEO. “Tenacity”
Murray the innovator thank web pro I really appreciate the stuff from Mike http://www.fishoilsales.com
Thanks Again for another video with Mike Murray,” I feel that their is so much time involved in editing and key word analyzing, Today I used thesaurus as a tool,” I came with a really hot domain, although Mike stated that you need not worry about the competition of your neighbor marketer I believe that the market your in is a whole entire melting pot of key words and phrases. it is possibly” a very wise thing to do! get right to your source and pick a list that best references your products then get them on your site!
hey web pro what do you guys think of my site I know it needs work but that is precisely why I come to your video blog! any comments are acceptable! Thanks
Aaron Rivera at http://www.aaronrivera.com
I always come back to this blog for updates on seo I fine that mike Murray has more info on seo than any other seo online,” moreover the key that Mr Murray expresses is to stay relevant in all phases and aspects of online inclusions. his concepts are simple,” I like that not to mention it’s understanding.”
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Nice video and interesting comments. Waiting for more to promote my site http://www.samui-villas.biz
Thanks again.
Your place is valueble for me. Thanks!…