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Archive for January, 2007
The “Dos” and “Don’ts” of Digg
Neil Patel and Todd Malicoat know a thing or two about Digg. As active members of the Digg community (in addition to their roles as leading SEO consultants) they’re afforded a unique perspective on the market. Having recently met with Neil and Todd at Search Engine Strategies, WebProNews had the chance to sling some burning [...]
SES: Keeping Up With The Search Engines
Being that search engine technology changes on a seemingly constant basis, it can be expected that we should implement regular and drastic changes in our visibility stratagem. Yet, even when we know it’s coming, surprises can wreak havoc on rankings… and PPC cost.
In a conversation at Search Engine Strategies, Andrew Goodman, founder of Page Zero [...]
SES: Professional Search Marketing 101
Crowd constitution at SEO conferences, such as Chicago’s Search Engine Strategies is rather varied. While one can certainly rub shoulders with veterans, for obvious reasons, newcomers are present in force. Imagine being thrust into the role of Search Director for a large company… then being directed to “pick up” the trade. How can anyone expect [...]
SES: Pioneering The Participatory Web
“Floundering” might be a word used to describe traditional PR folks attempting to navigate the obstacles of not only the participatory web but even the Internet in general. In a way, it’s sad to watch giants (like WalMart) get the simple concept of blogging so monumentally wrong, drastically weaving to and fro in a vain [...]