February 2007
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Archive for February 15th, 2007

February 15th, 2007
Borrell Associates conducted a report showing all local online video advertising will account for 371 million dollars this year, totaling five percent of online ad spending. “The New Frontier: Local Online Video Advertising” report estimates in 2012 that amount will go up to 5 billion dollars and account for 35%. Competition among [...] Tags: , , , , ,

February 15th, 2007
An internal Yahoo email leaked to TechCrunch talks about their new Advertiser and Publisher Group business structure. It’s all about advertisers and doing the most to enhance Yahoo’s revenue stream. The email came from the group’s top executive, Sue Decker, and sums up who will be doing what in the group. Although reading the email [...] Tags: , , , ,

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