Creators of user-made video, podcasts, and blogs choose to save their content and tag it. A report from the Pew Internet and American Life Project shows tagging as both a search and social function. Adult Internet users demographics that tag leans more towards youthful, educated broadband users with a high income. Users who tag words like “sexy” or “funny” bring more viewers to their page.

A 2007 report by Screen Digest demonstrates increasing user-generated video content to 55 percent by 2011. The American Advertising Federation shows 19 percent of U-S advertisers had ads on user-generated content sites last year. Another 14 percent planned to advertise on such sites this year.