Yahoo Panama Issue Explained ()

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Yahoo’s Director of Public Relations for Search Marketing Gaude Lydia Paez called WebProNews yesterday in response to an earlier video and told us, ” The complaint cited by Florian Reichling is actually false”. Yahoo was frustrated that this story got widespread notice in the media because according to them, “it has nothing whatsoever to do with Panama or the bulk upload tool at all.” Apparently Reichling’s account was turned off because of keyword spamming which Yahoo defines as the lack of quality with keywords, which are not tied to any content.

Yahoo said:
“Our reps have made every effort to make it crystal clear to this customer that the issue had nothing to do with our new system or import tool but rather due to the lack of quality with his keywords, which were not tied to any content. This is standard procedure for handling advertisers who spam our system.”

Video is becoming key to small business according to SEO expert Aaron Wall. Aaron states, “Those who are getting into video now have a head start on people who still think of the web exclusively in terms of text. Think of the current video players as the equivalent of early domainers or people who were creating legitimate domains in your field a decade ago.” Considering that this is a video, I couldn’t agree more!

Aaron’s blog post describes how businesses can use video to market your product or service. At the very least videos offer “something to link to” which can lead to more sales. He also references a post at martinibuster points out the trend from “text to video” by information sites and publishers. Quote: “Matt Cutts, WebProNews, and a few search marketers like Lee Odden and Rand Fishken have been using video much more than in the past.”

Valleywag has added more spin to rumors that Yahoo will shut off its Photos service in favor of Flickr. Ever since Brad Garlinghouse stirred up Yahoo’s executives with his ‘Peanut Butter Manifesto,’ people have wondered if Yahoo would start consolidating duplicate services. So far Flickr co-founder Stewart Butterfield has ruled out any thoughts of merging:

“I can say that I’m really, really happy about all the recent changes. Valleywag has a lot wrong (not factually wrong, but it shows up in their interpretations) so I wouldn’t put a lot of stock in it.”

So who’s spinning people in the right direction? We’ll have to “picture” that in the future, but Flickr is a lot more popular in the U.S.

Got your Yahoo Mail beta open? Look at the top of your screen, by your username. Do you see a chat button? No? Me neither, but we will soon. Ryan Kennedy on the Yahoo Mail team announced that Messenger and Mail have been merged. You can start a chat right from the mailbox. They’re taking their time rolling this out to the millions of people who use Yahoo Mail beta.

Posted in: Aaron Wall, Gaude Lydia Paez, News and Events, Paid Search
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2 Responses to Yahoo Panama Issue Explained

  1. Bryan says:

    Yahoo is lying. I was in the room with Florian when he was talking to Yahoo on the phone. Each person he talked to gave him a different excuse for why his account was shut off. A couple days later they told him it was because he did not have “quality keywords”. As an example they said one keyword was invalid, but if you did a search there were dozens of ads displayed for that same exact keyword and basically the same ad text. Yahoo has no idea what they’re doing and it shows.

  2. Pingback: » Yahoo accuses me of spamming - Google ups keyword limit to 1 million - SEM Punch

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