iEntry 10th Anniversary RSS Feedback
WebProNews Home About Feedback RSS
Get the Flash Player to see this player.


WebProNews Videos Twitter Page

Richard Ball critical of Yahoo’s Search Marketing

Posted on: March 30th, 2007 | One Comment

Search engine marketing specialist Richard Ball has been critical of Yahoo’s Search Marketing business. Their practice of placing search ads on their distribution network, even when advertisers opt out of content matching for their campaigns, has led to some of Ball’s clients receiving lots of clicks through sites he calls “low quality” Yahoo distribution partners.

Yahoo does not offer an option for advertisers to place ads only on their properties. Ball thinks that the issue is so much of a problem that he has chosen to end his status as a Yahoo! Search Marketing Ambassador. Ball said, “Seems odd that you can’t buy only search.yahoo.com ads via Yahoo! Search Marketing. You have to accept ad distribution to their partner network, which is rife with syndication fraud.”

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

One Comment on “Richard Ball critical of Yahoo’s Search Marketing”

  1. I agree. Yahoo needs to review its search marketing and perform better for its customers

Leave a Reply