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Few can speak about link building and link baiting with the experience and authority that Eric Ward brings to the table. He’s been doing this sort of thing since 1994, before the vast majority had even heard of a hyperlink.
In this WebProNews: The Insider video, Managing Editor Mike McDonald connects with Ward via webcam to discuss the finer points of link building today, what constitutes good link bait, and creating a good balance of organic and paid links.
What is linkbait?
Linkbait can be anything – anything that inspires somebody at another website or blog to link back to it. The only boundary is creativity.
What makes something linkable? We can only speak with examples and general guidance, but:
Whatever it is, it should be clever and useful to the end-user, either by “interestingness” or by its ability to solve a problem.
Widgets, then, make sense as great linkbait.
Good linkbait is pure, not coming off as “slimy” or “cheesy.”
“In the long run,” says Ward, “the end user votes with the mouse.”
How do you develop a linking strategy?
Strategies should mesh with the intent and market of the website being promoted.
Any link is not necessarily a good link. Quality links matter. The right audience matters.
Timing is important. If you want to promote something for next week, organic SEO isn’t going to work. You may need to buy some links or bid on some keywords.
Use organic SEO for promotions far in the future (if for the Christmas season, begin in September).
There is no optimal balance of paid and organic links. It depends on what the end goal is.
Get the content in front of the audience you care about.
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Nothing really new here, but always good to hear from Eric Ward. Some more Link baiting strategies:
-offer a poll on your blog
-offer a contests on you website
-create a interactive tool dealing with your products online
-write controversial or newsworthy content
-offer resourceful content
-offer humorous content
-give something away for free
-create widgets
Well it’s say it all we need to build and to act like this the web is the world of businesses data we need more business to our business but need to shre the links with eeach other, i don’t see links exchange as bait i see it as gold.
we need more links every day same as the news change every day what good today can be bad the next day, keep exchanging links and do it with care and love. every link is good link even if it’s only get one click each month. thank you world moving & storage http://www.mover4u.com
Cool. Quality links matter.
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Some good words form Eric and made a lot of sense. Its so true that every link is a good link
Interesting video but where were the tips for developing link building stratgies? There was nothing there except Eric Ward’s opinion of what link baiting is or isn’t.
Hi,the video was alright,although I think it could have given more specific suggestions.I would like to know what you all think about rss news feed sevices like feedzilla.com email me at jaquonej@yahoo.com .Thanks and jesus is blessing us,amen.
It is hard to know what to do, when starting a new web business. Starting out with a small budget where do you invest it is the great question and if I knew that my website would have more than 50 visitors a week
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Good info…. but I’m ready for the extended version with more on building strategies.
The video made a lot of sense and put link bait into perspective. I hope to see a more indepth analysis on link building strategies in the near future.
Link bait is good in some circumstances. Does anyone have an opinion on this.
Great interview, Eric is amazing link expert, I think that many newbie webmasters make the mistake of linking both ways to your URL, or a link partner or competitor will link to you that way.
You can correct this by adding some code to your .htaccess file
I just wanted to mention this,
Hope this helped,
Warmly,
Thordur Mocan
Was it known in 1994 link building will be a good strategy? Wouw..
Thanks for sharing this knowledge with us. I am impressed with this.This helps me lot to improve my self.keep posting.
It makes a lot of sense to put a link bait into perspective. I hope to see a more in depth analysis on link building strategies in the near future.
Wow! Thank you! I permanently wanted to write on my website something like that. Can I include a portion of your post to my website?
Have you considered adding some differing viewpoints to your article? I think it might enhance everyone’s understanding.
This is very fascinating, You’re an excessively professional blogger. I have joined your feed and look forward to in the hunt for extra of your fantastic post. Additionally, I’ve shared your website in my social networks!
I’ve a neighborhood venture and Google has Several a number of entries for this, all of these are completely wrong. How do you generate the proper itemizing as well as remove the mediocre ones? Google does not show everywhere tips on ways to do this, will be able to notify.