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Should a domain name or website name be changed after it has already been in existence for a while? Some say yes, and some say no. This is just one of the many helpful topics that is being covered at the Search Engine Strategies Conference in New York this week. In our live coverage of the SES conference we caught up with Search Engine Optimization Expert Jill Whalen who suggests you should not change your domain name or website name unless you have to.
“With Google’s aging delays, sometimes even if you put the same website up on a new domain, you’ll lose rankings immediately.”
If you do decide to change your domain name or website name, you may face a few challenges. Cost is just one issue that may complicate matters. Another issue that may arise is the confusion involved in trying to decide if you should change. Most likely the biggest issue is… if you do decide to change, there is no guarantee it will be better than the old one. Jill Whalen offered this advice if you do change,
“At least use a 301 redirect, permanent redirect, but sometimes that doesn’t work either. You still get the aging delay thing with Google, but some people in my firm have found that you can use a 302 redirect.”
That’s all for this news update. We will continue to bring you many more helpful tips from the SES Conference in New York.
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Very nice information. Thanks for this. You are a very good blogger. I look forward to reading more information from you.
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Great that really is brilliant, for this information.
I agree. I think the only time to make a complete chane is when you are trying to escape something about your existing name or brand. Otherwise why risk the loss of things already gained.
I just wanted to say that I love this site
Once I was video conferencing with my college classmate and I had to go on a bathroom break, my computer was completely idle till when my kid sister thought it was just a movie so while she was just playing around with the mouse and my classmate scared her by conferencing. It was very scary for her but it was funny.
Nice.. Really nice..
I changed my own domain name after reading lots of other people’s advice and did managed to regain my rankings…but it did take time. I wrote an article about my experience: http://aldebaranwebdesign.com/blog/changing-domain-names-seo/
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[...] WebProNews Video Blog Blog Archive SES Conference: Changing Should a domain name or website name be changed after it has already been in existence for a while? Some say yes, and some say no. This is just one of the many helpful topics that is being covered at [...]
[...] WebProNews Video Blog Blog Archive SES Conference: Changing Should a domain name or website name be changed after it has already been in existence for a while? Some say yes, and some say no. This is just one of the many helpful topics that is being covered at [...]
[...] WebProNews Video Blog Blog Archive SES Conference: Changing Should a domain name or website name be changed after it has already been in existence for a while? Some say yes, and some say no. This is just one of the many helpful topics that is being covered at [...]
[...] WebProNews – SES Conference: Changing Domain Name [...]
interesting info. why change if its allready indexed. as mentioned use redirect.
[...] Persoonlijk vond ik dit een zeer interessant onderwerp, want ook ik ben hier ooit mee geconfronteerd geweest. Op WebProNews vond ik een interview met SEO expert Jill Whalen waarin hij vertelde dat dit vaak geen goede optie is. “With Google’s aging delays, sometimes even if you put the same website up on a new domain, you’ll lose rankings immediately.†[...]
[...] WebProNews is reporting live from this year’s Search Engine Strategies Conference in New York which will be held until April 13th. The video link below addresses the issue of changing your domain name. What are the consequences and is it recommended… find out at http://videos.webpronews.com/2007/04/11/ses-conference-changing-domain-name/ [...]
Good update. Will 302 redirect help in SE rankings?
Pratheep
We have been on the first Google page forever under “imported forgings” or “imported castings”. Every week I add us to some list or link somewhere, and I have done this since 2000. I wish it had a shorter name, but I wouldn’t change it for anything. If you are totally unindexed, then fine. Change it. If you have even minimal position, you would be throwing away a precious asset to change the domain, even if you could duplicate the tags, links, ads, and directory listings.
Don’t do it!