Developments have been made in recent years concerning search marketing. The biggest change that has come about is the move toward an organizational level. This is a move that researchers have been pushing for years. Now, organizations can deliver and put this move into action. One of the ways organizations can accomplish it is by hiring within their own company. In an interview with Webpronews at the Search Engine Strategies in New York, Dana Todd spoke with us on this topic.

“We’ve also been tracking the migration of people and technologies into in-house support both on the SEO side and the paper-click side. So a more and more emerging class of marketers who are inside corporations are building search strategies within those organizations.”

Another issue that seems to be unfolding is the trend toward paid searches. Demand for search engine marketing is still strong, but buying it and the quality of it is a completely different story. Dana Todd explained to us what this means.

“So I think what’s happening, is back in the early days of SEO, it didn’t cost a lot because very few people did it, and it was just sort of tinkering around. And then, all of a sudden, it got really expensive and I remember in the early days like when i price pack was first startingyou know, at the time it was scandalous to think that someone could charge $100,000 for SEO. Now, you can certainly see a more diversified approach to that. Some people are actually cutting it up and doing pieces of it.”

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