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SES Live Interview with Google’s Vanessa Fox and Rand Fishkin of seomoz.org Subscribe to our feed!

April 12th, 2007
In Search Engine Strategies NY 2007
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Google’s Vanessa Fox agreed to an interview with Webpronews’ Mike McDonald at the SES conference in New York, and guess who didn’t show up this time. And since Rand Fishkin of seomoz.org already proved that video interviews were so easy a caveman could do it, Mike got his absent revenge and Rand got another shot at pinning her down that is on Webmaster issues.

Rand brings up some great questions, and Vanessa has some great answers. One of the most useful tips is deep into the video, so it’s a good idea to highlight it here.

The burning question: When a webmaster moves an entire site, what’s the best way to handle the dip in the search engine rankings while that transition is made?

The common sense answer: Fox stressed that it was a bad idea to simultaneously move a website to a new domain and redesign the whole thing. Instead, she says, take the pages from your old site and put them on your new site exactly as they are. Redirect the pages one at a time, carefully mapping on a one-to-one basis.

We will continue to bring more live coverage from the SES conference in New York.

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21 users commented in " SES Live Interview with Google’s Vanessa Fox and Rand Fishkin of seomoz.org "

Dave Dugdale said,
in April 12th, 2007 at 4:12 pm

Great video, most of the stuff I have heard her say before, but it is always interesting to see how Vanessa says it.

I Tie Up Mike McDonald & Interview Vanessa Fox… Again.-- Search Engine Optimization said,
in April 12th, 2007 at 4:42 pm

[…] Twenty-Eight Minutes… More than a full TV show worth of content, in-jokes and Google tips from a conversation with Vanessa Fox from Google’s Webmaster Central team came out of yesterday’s antics. The video is here. Content includes: […]

Highlights From The WPN Video Where Rand Fishkin (SEOMoz.org) Interviews Vanessa Fox (Google) - Jaan’s Search Marketing Blog - Toledo, Ohio said,
in April 12th, 2007 at 5:02 pm

[…] SES Live Interview with Google’s Vanessa Fox and Rand Fishkin of SEOMoz.org […]

Jaan Kanellis said,
in April 12th, 2007 at 5:02 pm

I post a good write up on the interview here at WPW:

http://www.webproworld.com/viewtopic.php?p=360152

» Almost like being at SES NY » SEO News - All The SEO Scoop said,
in April 12th, 2007 at 5:13 pm

[…] With all the coverage from Barry and gang over at SERoundtable, as well as the video interviews from WebProNews, it’s almost like being at SES NY without any of the expense. SERoundtable is doing a bangup job (as usual) of covering the sessions. And WebProNews has some nice video interviews, such as Rand Fishkin interviewing Vanessa Fox, Dana Todd on Search Marketing Trends and Rebecca Kelly on the Blogging Craze. […]

Vanessa Fox answers more questions about Google » MorePro’s Marketing Blog said,
in April 12th, 2007 at 5:28 pm

[…] Interview snippets from Vanessa Fox, Product Manager for Google Webmaster Tools. Full video interview w/ Rand Fishkin […]

Pat said,
in April 12th, 2007 at 6:25 pm

How about asking/awnsering real questions like about government intervention in the search engine results? er, like direct intervention on a site by site basis? etc, you know, the unethical control of freedom etc?

Teresa Jones said,
in April 12th, 2007 at 6:44 pm

Good content for the most part. However, these interview have too much chit chat and giggles. Let’s get more professional and keep to the topic - forget the private jokes the general audiences doesn’t get.

josh Wex said,
in April 12th, 2007 at 8:42 pm

For some reason, it’s funny to watch this video on mute and just watch their body language/expressions.. Maybe I’m just odd..

Cotiso - Bani pe net » Interviu cu Vanessa Fox de la Google said,
in April 12th, 2007 at 9:13 pm

[…] Interviul cu Vanessa Fox […]

minox said,
in April 13th, 2007 at 2:44 am

Please get Mike McDonald to do future interview with Fox. Mike is more polish, professional interviewer and get right to the important point.

Manta SEO Solutions Blog » Blog Archive » Rand Fishkin (from SEOmoz) interviews Vanessa Fox said,
in April 13th, 2007 at 2:46 am

[…] These are just the highlights and you really have to watch the video in full to get into all that was discussed. […]

New Tools Coming…maybe. » JLH Design Blog said,
in April 13th, 2007 at 4:04 am

[…] Vannesa Fox elaborated on this a bit more in her uneasily casual conversation that was taped with Rand Fishkin.  I don’t want to steal their thunder and paraphrase it, so suffice it to say it’s well worth watching and listening to. […]

somebody said,
in April 13th, 2007 at 8:15 am

from her body language it looks like vanessa has the hots for rand.

somebody said,
in April 13th, 2007 at 8:19 am

i agree with comments above. this interview was more goofy and less useful.

john said,
in April 14th, 2007 at 12:36 am

Rand Fishkin are good at link building and SEO. However, he suck at conducting interview. Fishkin should learn to listen more and talk less. Leave any unrelated subject after the interview you are wasting our time watching this video.

Google Webmaster central - Vanessa Vox at Supplemental Results said,
in April 15th, 2007 at 6:14 am

[…] Nice interview about Google Webmaster central’s Vanessa Fox. Covering various topics including supplemental results. Here’s the link […]

Matt causes a stir... - Irish SEO, Marketing & Webmaster Discussion said,
in April 16th, 2007 at 11:44 am

[…] This was mentioned on WebProNews Video Blog WebProNews Video Blog » Blog Archive » SES Live Interview with Google’s Vanessa Fox and Rand Fishkin of seomoz.org In the interview the question was evaded, however, the way the question was asked would an indication on how Google could ascertain paid links. Establish a list of sites which sell links and penalize links from those locations. . __________________ Damien Web Design Ireland | IRL Domain Name Registry | Diet Information | Blog | […]

Joe Whyte said,
in April 19th, 2007 at 12:02 pm

I really appreciate this video. I have experienced this dip in rankings when moving my site. I love the strategy you suggest.

Regarding Google base. I have been attempting to optimize for Google base with a lot of real estate clients I have had and its fun to let our clients know they are in the refinements section as well as in the organic and paid search listings. It gives them a warm fuzzy feeling inside ;-P.

Google’s Vanessa Fox Answers at Think Search Engines // said,
in April 23rd, 2007 at 8:17 am

[…] If you do not see the video image above, click on this link to go to the interview. […]

14th Colony Scout » Blog Archive » Warning: WordPress permalinks and 301 redirects are not the same thing! said,
in July 13th, 2007 at 4:34 pm

[…] I’ve been working on a redesign for 14th Colony and part of the redesign is to make the site more search-engine friendly. I’ve learned a lot since this site was launched and want to put that knowledge into practice here like I already do on my client sites. One of the changes I want to implement is the link structure because having keyword in your URL (instead of a generic post number) helps with rankings. And on the advice of ex-Googler Vanessa Fox, I’ve decided to do the link structure update before I push the redesign. […]



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