Search engine marketing is very broad, and includes many different issues. At the SES conference in New York, Webpronews caught up with Jill Whalen, the CEO and founder of High Rankings, and talked with her about a few of these issues. One of the issues concerning SEO is duplicate content. As Whalen explains, many people confuse the penalty and filtering of duplicate content. When a search has two pieces of content including the same information, but different URL’s, most likely, only one will show up in the search engine. As a result, many times webmasters assume this means their site has been penalized or banned; however, it really means that Google, or the search engine used, doesn’t want to relay the same information twice. Whalen offers a word of advice in order to avoid duplicate content.

“Make one URL for each piece of content or exclude the other using robots.txt.”

If the content of a search doesn’t show up, many times it can be found in the supplemental results tag. Whalen touches upon a few matters that she posted on her site dealing with common misconceptions such as scripts from external files, altering the templates of each page of your website, and not commenting in code.

Whalen concludes by discussing the High Rankings Seminars that are held two or three times each year. The seminars include five or six speakers that offer basic information that is easy to implement.

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