Top level executives throughout the business world are starting to get the concepts behind search marketing. The Search Engine Marketing Professional Organization (SEMPO) has seen marketers inside corporations being called into action to help their companies make greater headway into search. SEMPO President Dana Todd spoke with us on these topics. Search marketing has progressed in many areas in recent years. For the first time, search marketing is truly being enforced at a conceptual level by organizations. As a result, inside people are building search strategies.

There is also a greater emphasis on paid searches. While demand is still very high for search marketing, the buying game is a different story. You are now seeing a more diversified approach since many companies are sharing the load. Companies are moving to a more specialized form of search marketing. Despite these trends, companies still need to work together in order to be successful.

Todd also told us all about the SEMPO Institute and how you can attend. Learn more about all this and much more from the exclusive WebProNews video shot on location at SES New York 2007.