Before the rise of social media, marketers seemed to believe the more user traffic the better. WebProNews caught up with Sage Lewis of Sage Rock at the SEW Live in Columbus, Ohio, and spoke with him about this issue. Lewis explained that a lot of traffic could sometimes be bad if companies construct an entire marketing campaign based on social media since it could backfire on them. Find out how negative aspects can be transformed into good effects plus all the details on Sage Lewis’s Search Engine Watch column right here at WebProNews.

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