Identifying a target market can be difficult task for marketers, but it tends to be especially challenging for Web marketers. Although it can be an arduous job, the company will not make money if the target market is not receiving its wants and needs. The Long Tail provides an effective way as to “what” makes money, but the “how” of money making comes from a different source. In an interview at the Web 2.0 Expo, Jack Jia, founder and CEO of Baynote, Inc., spoke with WebProNews about the “what” and “how” of companies making money. Catch all this helpful information about making money in our exclusive interview with Jack Jia.