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SMX Seattle: Matt Cutts on Duplicate Content and Paid Search

Posted on: June 4th, 2007 | 42 Comments

WebProNews caught up with Matt Cutts from Google and asked him about his thoughts on his Q and A Keynote from the SMX Search Marketing Expo in Seattle, and also his feelings on duplicate content and paid search with Google. To hear what he has to say, tune in to WebProNews.

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42 Comments on “SMX Seattle: Matt Cutts on Duplicate Content and Paid Search”

  1. [...] before the recession). Check out these links about dupe content. Duplicate content question Video: Matt Cutts on Duplicate Content Google’s Matt Cutts on Duplicate Content and More [...]

  2. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  3. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  4. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  5. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  6. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  7. khmohsin says:

    Nice points discussed in this post

  8. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  9. [...] to take the time to look. But, I insist… Don’t take my word for it. Watch this video from the WebProNews website — an interview with Matt Cutts of Google. As you will hear in the video if you listen, Cutts said [...]

  10. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  11. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  12. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  13. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  14. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  15. Spinfield says:

    [...] and went into how these solutions may help fix or in some cases only add to the problem at hand. Click here to listen to the intriguing conversation and hear what he feels may be some answers to the issue of [...]

  16. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  17. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  18. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  19. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  20. […] Watch Matt Cutts on duplicate content […]

  21. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  22. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  23. Best Article » Blog Archive » Have We Really Seen The Death Of Article Marketing? says:

    [...] But all one has to do to gain a different point of view is to listen to Matt Cutts comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  24. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  25. [...] But all one has to do to gain a different point of view is to listen to Matt Cutts’ comments from the SMX Search Marketing Expo in Seattle on June 4th, 2007 (http://videos.webpronews.com/2007/06/04/smx-seattle-matt-cutts-on-duplicate-and-paid-search/). [...]

  26. [...] A few highlights of the conference: - Seeing all the familiar SEO faces at the MSN party the first night (and getting to meet a few new folks!).

    - Starting out the conference with a Q&A session with Danny, me, and the audience.

    Danny and I got to use these little headset mikes as if we were a boy band. I pretty much despise PowerPoint-heavy presentations, so it was fun to just talk search with a few
    hundred webmasters. We covered everything from supplemental results (and how they’re indexed) to Wikipedia to Stephen Colbert. You can read the write-ups in live-blogging style, a slightly more cleaned up “Susan Esparza” style, an abbreviated summary, or even a write-up in haiku format. Some write-ups don’t mention that to keep the conference fun and casual, Danny agreed to strip from his normal suit into shorts and red Vans.

    - Patrick from feedthebot.com asked why the webmaster guidelines aren’t more detailed, and then Riona and Vanessa managed to launch more detailed webmaster guidelines in time for the second day of the conference.

    - If you like video, Mike McDonald caught me for a video interview later that day to recap the topics that had come up at the conference so far. I also got Matt-jacked into a dark room by Rand for the “SMX Diaries”; video interviews. And WebProNews had some snippets of me from the Q&A session. - If that’s not enough Matt-video for you, I just realized while doing this write-up that someone posted the video of the keynote Q&A session that I did at SES London a few months ago. That’s pretty funny.

    - A nice Yahoo mixer, complete with Yahoo ice cubes (they’re purple plastic and light up when you put them in liquid). I saved a couple as prizes for my team. - A good dinner with other search folks. - Meeting lots and lots of cool people at the Google party. I never made it into the dance floor until the party was winding down, but I did get to see the vintage arcade games that were set up and the cool Google ice sculpture. Thanks to the Googlers who helped organize the party or manned tables to answer questions there!

    - Meeting Satya Nadella and hearing his Q&A with Danny Sullivan.

    - Lots of other fun panels the second day, including the “Give it up!” session. - The end-of-conference photo and the general niceness of the Third Door team to take care of speakers.

    - Woohoo for wifi! I really don’t want to attend any conference without wifi at this point.

    - Hitting the SEOmoz SMX party. It was a bit of an off-night in terms of my ability to represent Google well. I bowled a 133, which is okay but not spectacular. Plus Rebecca Bec Kelley and Cameron Olthius beat me and a guy from Microsoft at eight-ball. I’d love to blame the MSFT fellow, but in truth I started the game trying to sink the wrong team’s balls. Of course, Cameron let me sink a ball before mentioning that. On the bright side, Danny and I got to rumble in pool. He brought his A-game, and I barely managed to eke out a win. Add in the chance to compare notes on how Google is doing with a couple blackhat spammers, and overall I’d call it a great party. Well done, SEOmozzers. [...]

  27. kevin says:

    This idea of duplicate content is really tricky. What about franchised websites - operated by different webmasters but essentially the same content. Will they be penalized?

    Kevin
    How to maximize backend sales to explode profits

  28. I support google’s effort to crackdown on dupe abuse.

  29. fundraisers says:

    Nice to see some clarifications and straightforward language being used so no one can say they didn’t know the rules. Now if everyone would just start following the rules…

  30. [...] He mentioned some of this at the Search Marketing Expo in Seattle earlier this week, and the Webmaster Guidelines are a nice, clear echo: ,,,some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. [...]

  31. [...] He mentioned some of this at the Search Marketing Expo in Seattle earlier this week, and the Webmaster Guidelines are a nice, clear echo: ,,,some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. [...]

  32. [...] He mentioned some of this at the Search Marketing Expo in Seattle earlier this week, and the Webmaster Guidelines are a nice, clear echo: ,,,some SEOs and webmasters engage in the practice of buying and selling links, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results. [...]

  33. Glen Boonzaier says:

    I’m not so sure if tracing back the links would be the best solution. Heavy weight content delivery websites such as YouTube would definitely be seen as the original content owner 95% of the time. Who is more likely to have more links to the content you or them?

    If someone claims your content and puts it up on YouTube, that video is much more likely to have multiple links to it than the same content on the actual sources website.

    In fact it wouldn’t even have to be a heavy weight such as YouTube, any site that gets more traffic than yours is more likely to gain the Google thumbs up, just from more users linking to it!

  34. Simple as it sounds — I wonder if search engines could detect the date of the ‘original’ content posting as a metric to determine if it is real or the preferred content to crawl as a bench mark.

    If a webmaster has given permission for others to use their content, perhaps a linkback to the orginial posting could qualify the re-posted content as ok or legit.

  35. Very interesting concept,
    just how much duplicate content is being created by eBay’s users from e-commerce stores selling the same product(s) and who’s set to lose out?

  36. [...] I subscribe to Web Pro News. And today in the newsletter I came across an article written about Matt Cutts on Duplicate Content and Paid Search at SMX Search Marketing Expo 2007 in Seattle, Washington. [...]

  37. [...] First of all a short video from SMX Seattle on various things regarding duplicate content and paid links. I am not sure if there is anything new, but it certainly emphasises how you should handle syndication of your content with links back to the original. [...]

  38. [...] SMX Seattle: Matt Cutts on Duplicate and Paid Search WebProNews caught up with Matt Cutts from Google and asked him about his thoughts on his Q and A Keynote from the SMX Search Marketing Expo in Seattle and also his feelings on duplicate content and paid search with Google. [...]

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