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AOL Buys Tacoda

Posted on: July 24th, 2007 | One Comment

Today, AOL announced its purchase of Tacoda as part of its continuing online ad-buying frenzy. The online behavioral targeting network tracks Web surfer’s habits, but not information that could be harmful to them. Although financial terms of the deal have not been disclosed, sources are reporting that Tacoda went for $200-300 million. Catch the full story, only on WebProNews.

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