WebProNews managed to catch up with Google’s Matt Cutts on the second day of Search Engine Strategies in San Jose after his panel on click fraud. The session turned a bit spicy when a representative from one of the 3rd party click fraud watchdog companies called Google to the carpet on some of the stats in their presentation. Is click fraud a huge issue? Is it being addressed sufficiently? Tune into WebProNews for the full story and if you have any experience or opinion about the click fraud issue, be sure to weigh in with a comment.
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Tags: Click Fraud,
Google,
Matt Cutts,
Mike McDonald,
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[…] Update: Mike McDonald and I did an interview at SES San Jose and ended up talking about invalid clicks, which was fun. […]
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