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Chief Search Strategist for the New York Times on the web, Marshall Simmonds spoke with WebProNews about how to create an ideal environment inside a company to improve on SEO. After a session on In House SEO Work at SES San Jose 2007, Simmonds talks about how to communicate and that in order to optimize your situation you must understand how much content you have, where it is located, and who oversees it. He also discusses the challenges of in house SEO work. For more details, tune into WebProNews.com.
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Questionable statement he makes by suggesting that search should be separate from marketing and have its own metrics that are not about revenue. It’s not called Search Engine Marketing for nothing, and ultimately all of this has to integrate and lead to revenue.