Loading ...Ad exchanges are a hot topic, and here to tell us all about them is Context Web‘s Vice-President of Strategic Products and Business Development, Jay Sears. WebProNews caught up with Sears at SES San Jose after his “Ad Exchanges Are Changing Everything” session. Hear all the details, including the latest news with Adsdaq, right here on WebProNews.
I clicked over to Adsdaq and clearly they are not ready to go yet. I do wonder if they will be intelligent and let you purchase inventory online? Or…will you have to endure the “salesrep”?
I like the fact that it is open to public, sad I have to wait till end of september – but he needs to be a bit more “simple” in his explinations of product. Becuase he lost me on the publisher set price bit there…need to research more – but enjoyed it either way.
Nice clear overview Jay. We were especially interested in the CPA potential. As a Pay Per Call marketing company it might be a good fit.
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