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Advertising.com recently conducted a study that examines consumer behavior relating to online video and video advertising. The study reveals 62% of consumers view video online, and the numbers are continuing to grow. Results also show that consumers prefer news clips over entertainment pieces. Find out all the statistics plus, what the next trend will be in online video, only on WebProNews.
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Larger companies are rushing to utilize the power of online video. However, despite the numbers showing the effectiveness and relatively low costs of producing online videos, small business owners are still relatively reluctant to fully embrace this medium. Video is so easily available to all comers these days and all businesses need to take advantage of it.
Looks like you guys are positioned well for the future based on this data.