Director of Internet Marketing at KeyRelevance, Li Evans talked with WebProNews Reporter Kara Ratliff about micro communities at SMX Social Media 2007 in New York City. Evans discusses with us why she thinks social media isn’t a new idea and tells us the process she recommends for marketing to your audience. She also describes one case study that ended up very successful. For more information on micro communities and other details of SMX Social Media 2007, keep watching WebProNews.