WebProNews Videos

Google Quality Score has received both positive and negative attention. WebProNews spoke with Andrew Goodman, the Founder and Principal of Page-Zero Media, about Google’s Quality Score. He explains Google’s perspective of the Quality Score, but he also talks about the difficulties people experience with it. Catch the complete story from Reporter Abby Prince, only on [...] Tags: Abby Prince, Advertising, Andrew Goodman, Google, Google Adwords, Google Quality Score, Page Zero Media

WebProNews is getting ready to unveil an unforgettable project. Several of the world’s top musicians gathered together right here at WebProNews to put their talents to use on Rock Band. Check out the debut release of their hit single, only on WebProNews. If you enjoyed this post, make sure you subscribe to my RSS feed! Tags: Calibrate, Harmonix, MTV, Music, Rock Band, xbox 360

Founder and CEO of High Rankings and Co-Founder of SEMNE, Jill Whalen talks with WebProNews about site navigation and menu’s. She gives us tips and a checklist of what you should incorporate into your website. For example, make sure to do keyword research to figure out the key phrases that you want to [...] Tags: High Rankings, Jill Whalen, Kara Ratliff, menu's, SEMNE, SEO, site navigation

President of SiteTuners, Tim Ash spoke with WebProNews at the 2007 Search Engine Strategies Conference in Chicago. Ash gave us some information that he gave to an audience at the conference regarding landing page testing. He discusses how you need to get a user to stay on your site once they’ve visited it, [...] Tags: Kara Ratliff, landing page, landing page testing, SES, SiteTuners, Tim Ash

Ross Dunn, the Founder and CEO of StepForth.com, spoke to Mike McDonald of WebProNews at PubCon Las Vegas 2007. Dunn talks about competitive analysis and what you should look for when you are looking at your competitors. He discusses a few specific tools that he recommends and also advises using a blog if you can. [...] Tags: Blog, Competitive Analysis, Mike McDonald, PubCon, PubCon Las Vegas 2007, Ross Dunn, StepForth.com

At PubCon Las Vegas 2007, Mike McDonald of WebProNews spoke with Michael Rotkin, the CEO of SEOChampion.com, about his current projects. Rotkin said he is focusing on link building and working with many local charities and organizations. He explained the differences between mobile search and traditional Web search. Catch the full interview including Rotkin’s explanation [...] Tags: .mobi, link building, Michael Rotkin, Mike McDonald, Mobile Search, PubCon, PubCon Las Vegas 2007, SEO, SEOChampion.com, Web Search

WebProNews Reporter Abby Prince conducted a follow-up interview with Jay Sears, the Senior Vice President of Strategic Products and Business Development at ContextWeb during SES Chicago 2007. Sears first spoke with WebProNews back in August at SES San Jose about ContextWeb’s Adsdaq AdExchange in an interview seen here. Sears discusses developments with Adsdaq including the [...] Tags: Abby Prince, Adsdaq AdExchange, Advertising, ContextWeb, Jay Sears, Publishers, SES

WebProNews talked with the Director of Research for Hitwise, Heather Dougherty at the 2007 Search Engine Strategies Conference in Chicago. Dougherty explains how the launch of their new paid and organic search data could help fuel search marketing campaigns and help you make better decisions regarding your website. She also talks about the [...] Tags: Heather Dougherty, Hitwise, Holiday Trends, Kara Ratliff, Paid or Organic Search Data, Search Marketing, SES

WebProNews spoke with Ofer Ronen, the Co-Founder and CEO of Sendori, at the 2007 Search Engines Strategies Conference in Chicago. Ronen discusses the direct navigation space and the developments and changes they are experiencing with it. With the holiday season approaching, Ronen says they have noticed some seasonality to search terms. Check it all [...] Tags: Advertising, Direct Navigation, Kara Ratliff, Ofer Ronen, Sendori, SES

Mike McDonald of WebProNews caught up with Andy Beal, Internet Marketing Consultant for Marketing Pilgrim, at PubCon Las Vegas 2007. Beal explains competitive analysis and what boundaries you should have with it. He also gives examples of helpful tools that provide you with information about your competition. Find out all the details, right here on [...] Tags: Andy Beal, Competitive Analysis, Marketing Pilgrim, Mike McDonald, PubCon, PubCon Las Vegas 2007