iEntry 10th Anniversary
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ShopLocal’s Chief Marketing Officer, Bob Armour, spoke with WebProNews at SES Chicago 2007. Armour describes ShopLocal including their SmartCircular that tracks events such as Black Friday. That tool helped reveal that a lot more people are consuming a lot more content on the Internet. According to Armour, consumers recognize that the Internet is getting better and therefore, they utilize it more. For more SES Chicago covered by Kara Ratliff, keep watching WebProNews.
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According to Jupiter (and Forrester’s numbers are very similar), ecommerce equals approximately $116 billion in 2007 and will grow to $171 billion by 2011 – definitely a big number.
More impressively however, these firms also estimate online-influenced, offline sales equals $580 billion this year, growing to over $1 trillion in 2011 (to represent 47% of all retail sales).
I have to disagree with Bob regarding what happens in terms of shopping online and such. I ran a poll of 500 Facebook users a little while back and more of them said that their approach towards online shopping was that they shopped and bought online than those that said they researched online and bought in-store.
See here: SEO ROI: 55% Facebook-users-have-shopped-bought-online-this-past-year/