WebProNews talked with the Director of Research for Hitwise, Heather Dougherty at the 2007 Search Engine Strategies Conference in Chicago. Dougherty explains how the launch of their new paid and organic search data could help fuel search marketing campaigns and help you make better decisions regarding your website. She also talks about the holiday trends that have been prominent so far in the holiday season. For more information from the interview with Dougherty and Kara Ratliff, tune into the video right here on WebProNews.