Colton Perry, the Senior Vice President of Technology at NetPlus Marketing, spoke with WebProNews at the 2007 SES Chicago Conference. Perry talks about how there is a battle among developers, designers, and SEO experts when they all try to optimize a web site. He says they each can and should be experts in their specialized field, but that they need to put their expertise together and work as one. Catch all that and more as Kara Ratliff brings you updates from SES Chicago 2007, only on WebProNews.